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COLUMN
Let's Agree on Our "Rules of Engagement"
-- Didier Marlier
© 2010 IUP. All Rights Reserved.
INTERVIEW-1
Your Online Catalyst
Mr. Pramod Maloo, an alumnus of the IBS, Hyderabad entered into the less traveled path
of entrepreneurship by starting up Kreative Machinez, a one-stop solution for different online needs. The
company offers different services, such as web designing, content management, marketing and consultancy. Before starting
up Kreative Machinez, Pramod had worked for a leading Advertising company for two years as client servicing
manager and nine months as assistant digital consultant head in a Media house. In the short span of five years, he has
come a long way to experience the nitty-gritty's of the Internet World.
Pramod believes strongly in planning, organizing and implementing a task in great detail. As a professional,
he is completely driven by results. This MBA in Marketing is currently leading an experienced team of
professionals in the area of content, designing and online marketing services. He provides leadership, strategic vision
and passion to the company's ambitions and dreams.
© 2010 IUP. All Rights Reserved.
INTERVIEW-2
Nurturing Young Entrepreneurs
"I think educational institutions in India should concentrate more on creating entrepreneurs by
providing incubation facility. In the absence of incubators, many an idea is still-born."
-- Nandini Vaidyanathan, Mentor-Promoter, Startups.
© 2010 IUP. All Rights Reserved.
B-SCHOOLS
Ethics in Education: A Must for Integrity
-- Bahaudin G Mujtaba, Frank J Cavico and Lisa Y Chen
This article explores the importance of ethics education and why it should,
and must, be integrated in academic curricula. It is based on the knowledge gained
by the authors' publications and experiences from teaching management,
business law, and business ethics courses for many years. It is hoped that the issues
raised will help in establishing a culture of academic honesty and integrity in all
business schools.
© 2010 IUP. All Rights Reserved.
COMPETENCY-BASED EDUCATION
Program Competency Measures: A New Dawn
-- Bruce E Winston
The article makes a case to move from the current Carnegie system of
`seat-time' to competency-based education and assessment, in order to gain the benefits
of closing the gap in business education to what businesses pay employees to do;
to possibly lower costs and through-put time; and to build a closer relationship
with business-related associations.
© 2010 IUP. All Rights Reserved.
COVER STOTY
Yes, You can Teach Soft Skills
with e-Learning!
-- Janet Emmendorfer
Soft skills—like sales, leadership, service, and communication—are
considered by many training pros to be e-Learning's final frontier. And, perhaps the
common approach to soft skills e-Learning—non-linear branching, often called
business simulations or immersive-learning simulations—is better left to the
hardiest among us. But, there is another secret passage that can open up soft skills
e-Learning to the rest of us. You just need to suspend a couple of assumptions,
and stretch some instructional-design muscles.
© 2009 AME-Learning, Inc. All Rights Reserved. Reprinted with permission.
PERSONALITY DEVELOPMENT
Wear Your Right Attitude
at the Workplace
-- Paramita Dhar
Employees often fail to realize the importance of adopting the right attitude at
the workplace. In several circumstances at the workplace, the attitude component
of the job has a greater implication and recognition than the skills and
knowledge. The right attitude of the employees makes a huge difference and
achieving business goals becomes much easier and faster. This article attempts to identify
a few ways by which the employees can reflect a proper attitude at their
respective workplace. It also discusses how a perfect blend of ingredients like
acceptability, trustworthiness, temperament, individuality, team spirit, unprejudiced
notions, dress code and expression help to create the right attitude. Each letter of
the word ATTITUDE presages a meaning which is discussed elaborately in the article.
© 2010 IUP. All Rights Reserved.
HRM
IT and BPO Sector:
Work-Life Imbalance?
-- Mary Ipe
Meaningful work, quest for recreational activities and ideal personal life lead
to self-fulfillment at the place of work. Work-life balance deals with
employees having a complete control of work and non-work areas. At present, attaining
work-life balance is a challenge and the requirement for it is escalating.
© 2010 IUP. All Rights Reserved.
GENERAL MANAGEMENT
Leadership in
Challenging Times
-- David V Day and Renu Burr
Effective leadership is a challenge especially in the current unpredictable
and chaotic economic, social, and business environment. That does not mean
that effective leaders are only those born to the task. Instead, effective leaders can
be developed through experience and other practices.
© 2010 IUP. All Rights Reserved.
GENERAL MANAGEMENT
The Need for Global Ethical Leadership
-- Marc T Jones
The article considers the issue of global ethical leadership in the
immediate context of the worldwide economic and financial crisis which began in earnest
in September 2008, with the collapse of Lehman Brothers investment house in
the US.
© 2010 Marc T Jones. All Rights Reserved.
TECHNOLOGY
India in the Field of Research
and Education
-- Pankaj Baag
This article discusses the importance of science and engineering in
management at the international level, along with other functional areas like strategy with
its aspects like network, power and sustainable competitive advantage
through innovations in science and technology. As such, the article does an
Institutional Analysis of India with respect to Research and Education in the
global nanotechnology scenario while examining the research and
education institutional structures and their inter linkages worldwide that create
an ecosystem where innovation thrives.
© 2010 IUP. All Rights Reserved.
BOOK REVIEW
Talent Is Never Enough: Discover the Choices that Will take You beyond Your Talent
-- Author: John C Maxwell
Reviewed by C Gowrisankar
If you analyze all the successful persons in the world, you would notice that not
all of them were extremely talented persons. They have worked on consistence
and attained the sustainability of success. There is no dearth of talent in this
world. Talent is God's gift; but talent alone is never enough. Talent has to be sustained
by various facets to enable it to flower, grow and reach the peaks of success.
The author provides the guidelines to the choices that a person has to make to
work his way up from being a talented person to being a talent plus person.
© 2007 John C. Maxwell. All Rights Reserved. IUP holds the copyright for the review. | 
