| Pub. Date | : November, 2021 |
|---|---|
| Product Name | : The IUP Journal of Marketing Management |
| Product Type | : Article |
| Product Code | : IJMM41121 |
| Author Name | : Rishikesh Nalawade and Nidhi Srivastava |
| Availability | : YES |
| Subject/Domain | : Marketing |
| Download Format | : PDF Format |
| No. of Pages | : 21 |
Management institutes have grown by leaps and bounds in the past few decades. Some have established themselves as a brand, but many are still struggling. Apart from academics, students need healthy living and mental peace. In a critical situation like Covid-19 pandemic, it becomes very important for parents and other stakeholders that their wards stay in good and healthy living conditions. Hence, it is a must for every management institute to ensure that they provide the same. The objective of this paper is to identify the preference of students for on-campus hostel and canteen facility with reference to Kano model. The preference of offering hostel and canteen facility by the management institutes will certainly go a long way in being beneficial, as it will increase the satisfaction level of students and hence will make their stay more rewarding.
Education is a service, and it has specific characteristics like intangibility, inseparability,
heterogeneity and perishability which is challenging to measure unlike other tangible
services. Hence, it is very difficult to ensure the quality of management education (Oza
and Parab, 2011). Also, in the last couple of years, there is a decline in admissions in
management programs due to many reasons like poor quality of education, faculty
shortage, poor regulatory mechanism, governance and accountability (Shweta and Manoj
Kumar, 2011).
Pune, situated in Maharashtra, has approximately 204 management institutes, and
hence it becomes very important for every institute to know the perception of students
to offer them good academia, hostel and food facilities. Management education has
grown immensely in the past decade and there is a huge competition in acquiring right
quality of candidates. It is a professional course where students develop competencies;
hence this course is always in huge demand (Sturges, 2003). The students while choosing