The IUP Journal of Marketing Management
Students' Preference for On-Campus Hostel and Canteen Facilities: A Kano Model Analysis

Article Details
Pub. Date : November, 2021
Product Name : The IUP Journal of Marketing Management
Product Type : Article
Product Code : IJMM41121
Author Name : Rishikesh Nalawade and Nidhi Srivastava
Availability : YES
Subject/Domain : Marketing
Download Format : PDF Format
No. of Pages : 21



Management institutes have grown by leaps and bounds in the past few decades. Some have established themselves as a brand, but many are still struggling. Apart from academics, students need healthy living and mental peace. In a critical situation like Covid-19 pandemic, it becomes very important for parents and other stakeholders that their wards stay in good and healthy living conditions. Hence, it is a must for every management institute to ensure that they provide the same. The objective of this paper is to identify the preference of students for on-campus hostel and canteen facility with reference to Kano model. The preference of offering hostel and canteen facility by the management institutes will certainly go a long way in being beneficial, as it will increase the satisfaction level of students and hence will make their stay more rewarding.


Education is a service, and it has specific characteristics like intangibility, inseparability, heterogeneity and perishability which is challenging to measure unlike other tangible services. Hence, it is very difficult to ensure the quality of management education (Oza and Parab, 2011). Also, in the last couple of years, there is a decline in admissions in management programs due to many reasons like poor quality of education, faculty shortage, poor regulatory mechanism, governance and accountability (Shweta and Manoj Kumar, 2011).

Pune, situated in Maharashtra, has approximately 204 management institutes, and hence it becomes very important for every institute to know the perception of students to offer them good academia, hostel and food facilities. Management education has grown immensely in the past decade and there is a huge competition in acquiring right quality of candidates. It is a professional course where students develop competencies; hence this course is always in huge demand (Sturges, 2003). The students while choosing