The IUP Journal of Marketing Management
Book Review

The Art of Bitfulness: Keeping Calm in the Digital World

Article Details
Pub. Date : Nov, 2022
Product Name : The IUP Journal of Marketing Management
Product Type : Article
Product Code : IJMM20226
Author Name : Nandan Nilekani and Tanuj Bhojwan
Availability : YES
Subject/Domain : Marketing
Download Format : PDF Format
No. of Pages : 5



Have you ever tried to digital detox yourself by keeping away from tech devices such as smartphones, computers, tablets, and social media unsuccessfully? If your answer is ‘yes’, then this book is for you. If you are uninitiated on the goings-on in the digital world and would want to understand how disruptive technology is poised to play out in the future and if you ever wondered what are the perils of our obsession with digital technology, then this book is all the more for you to read!


The Art of Bitfulness: Keeping Calm in the Digital World is a thoughtful book that nudges us to reflect on how to create healthy boundaries between us and the Internet so that we could ward off all the distractions that might come in the way of our performance. The book also discusses what tech companies could do to design tools that mean greater good to society and how to create a balance between the public and private sectors for infrastructure development and innovation. This is achieved by the authors through carefully curated insights, and well-researched information fused with their own rich experiences in technology and humanities spaces.