The IUP Journal of Operations Management
Implementation of Green Supply Chain Policies in Indian Automotive Industry

Article Details
Pub. Date : Nov, 2022
Product Name : The IUP Journal of Operations Management
Product Type : Article
Product Code : IJOM011122
Author Name : Manoj Kumar
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 31



The purpose of this paper is to extend previous Green Supply Chain Management (GSCM) research by developing and empirically testing a conceptual framework that investigates the relationship between three dimensions of integrated GSCM (iGSCM) and multiple dimensions of operational performance. The study is based on survey data collected from 126 automotive manufacturers in India. The relationship between theoretical constructs is analyzed using structural equation modeling. The findings show significant and positive relationship between iGSCM (internal GSCM, GSCM with customers, and GSCM with suppliers) and operational performance in terms of flexibility, delivery, quality, and cost. It is important for managers to simultaneously consider internal GSCM and GSCM with customers and suppliers when implementing environmental sustainability in the supply chains. Overlooking either internal GSCM or external GSCM may hinder their efforts to improve operational performance. This study contributes to the literature by defining iGSCM and empirically testing its impact on multiple operational performance dimensions.


In recent years, Green Supply Chain Management (GSCM) has evolved as the intra and inter-firm management of the upstream and downstream supply chain, which has the capability to minimize the overall environmental impact of both the forward and reverse flows (Green et al., 2012; Kumar and Sarkis, 2014; Klassen and Johnson, 2014; and Kumar et al., 2018a). It has been argued that in order to contribute to the efficient integration of the entire supply chain process, Supply Chain Management (SCM) activities cannot be applied independently but rather simultaneously (Wook, 2006).