The study seeks to examine retail service quality dimensions and their connection to customer satisfaction in hypermarkets. Following the completion of a survey among 275 customers, Confirmatory Factor Analysis (CFA) on AMOS 22.0 version was used to establish the reliability and validity of retail service quality dimensions and customer satisfaction. The structural equation modeling was used to test the hypotheses formulated. The paper identified five retail service quality dimensions-physical aspects, reliability, personal interaction, problem solving, and policy. It was found that all the dimensions, except problem solving, had a significant impact on customer satisfaction. The findings of the study can provide the managers and frontline employees directions and strategies to target different segments of retail consumers and ensure their satisfaction. FullArticle...

The study explores the influence of electronic positive word-of-mouth (ePWOM) via brand fanpages on the online purchase intention of consumers of electronic gadgets. The global consumer electronics market is proliferating, and consumers increasingly rely on social media and online platforms for information about products and services. The study uses the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) as a theoretical framework to investigate the impact of ePWOM on users' attitude towards consumer electronic gadgets and their online purchase intention in the context of online brand communities. The results of the study confirm that ePWOM has a positive impact on consumers' attitude towards consumer electronic gadgets and highlight the importance of ePWOM via brand fanpages in enhancing user engagement and online purchase intention. FullArticle...

Climate change has resulted in ecological, economic, and social calamities, prompting countries to rethink their environmental protection laws and individuals to pay closer attention to the environment and encourage environmentally conscious purchasing patterns. Many businesses use climate change and global warming as marketing tools to encourage more eco-friendly purchasing decisions. For the present study, a total of 348 survey responses were collected from Indian customers. The underlying factors were determined by exploratory factor analysis, and the scale and the underlying structural model were then validated through confirmatory factor analysis and structural equation modeling, respectively. The findings showed that environmental knowledge, environmental consciousness, green purchasing intention, and green purchase behavior are all positively associated. Furthermore, the study revealed that green purchasing intention mediates between environmental knowledge, environmental consciousness and green purchase behavior. The proposed model has important practical implications for marketers develop ing green products. FullArticle...

This paper provides insights on consumer car-buying behavior (CBB) based on a systematic literature review (SLR) of 60 studies and bibliometric analysis of 386 articles extracted from the Scopus database for the period 2000 to 2021. While the SLR helped in appraising the selected documents by applying different tools and techniques, the bibliometric analysis helped evaluate the research activity and pattern based on clusters such as authors, countries, article citations, co-authorship, co-occurrence of keywords, and bibliographic coupling. The study findings underline CBB trends and helps in determining the intellectual structure of the concerned studies. FullArticle...

The study examines consumer insights on fixed line broadband Internet services and attempts to find out how the users perceive various products offered by Internet service providers in North India. A survey was conducted among broadband Internet users and descriptive research design with non-probability type sampling were used for necessary data collection. The study used descriptive statistics, independent t-test, one-way ANOVA, Tukey Test, Games Howell Test, Welch ANOVA, and Levene test of homogeneity to analyze the data. The study has extracted qualitative infrastructure variables, reliable services variables and value for money variables. The results reveal that age and geographical area differ for qualitative infrastructure variables; income variable differs for reliable services variables; and occupation variable differs for value for money variables. FullArticle...

The study examines consumer perception towards apparel retail formats and the latent factors involved in purchase behavior. It involves descriptive research design, with primary data collected from consumers in five large cities of West Bengal. The study identifies five distinct retail formats for Indian apparel retail segment on the basis of literature review and existing practices. It employs Exploratory Factor Analysis (EFA) and Multidimensional Scaling (MDS) as interdependent techniques. The study involves consumer score ratings based on similarity-dissimilarity opinion on 18 questions for ten (5C2) paired formats. It further identifies the underlying factors that significantly affect the decision to buy apparel products. The originality and value of the study lie in its quantitative assessment of consumer perception using interdependence techniques. FullArticle...

The objective of the study is to segment the consumers of organic products based on two constructs, viz., concern for the environment and buying behavior. Data was collected through an electronic survey of 110 customers of organic products in the state of Goa, India. Descriptive analysis and cluster analysis were employed, in SPSS 26, to analyze the data and segment the consumers. The results reveal three chief clusters of consumers of organic products based on the select constructs. Besides, the preferred mode of purchase of organic products and motives for purchase of organic products are also highlighted. The factors and their influence on the different segments of consumers identified in this study provide significant implications for individual learners, marketers, researchers and other stakeholders with regard to using and marketing of organic products. FullArticle...