Effective Executive Journal
Building Politically Incorrect, Nostalgic and Patriotic Institutions: How to Achieve Principle-Driven Growth by Targeting the Silent Conservative Majority

Article Details
Pub. Date : Dec, 2020
Product Name : Effective Executive
Product Type : Coaching and Mentoring
Product Code : EECM41220
Author Name : Kai-Alexander Schlevogt
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 28

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Abstract

As a global mega-trend, institutions, faced with concerted pressure from radical ideologues, are trying to convert themselves into "politically correct" entities. This leads to large-scale value destruction both at the individual and societal level. To counteract this trend and seize the opportunities that are oftentimes hidden in the apocalyptic crisis, transformational leaders should build politically incorrect, nostalgic and patriotic organizations. A strategic "counter-reformist model" is proposed, which includes the following five actionable recommendations: (1) courageously sharpen and use critical thinking tools to understand truth, (2) focus on core brand identity to serve the silent nostalgic majority, (3) center the organization on truth-based competence, (4) re-organize the ecosystem to shape global mega-trends and values, and (5) measure impact-oriented success creatively and fine-tune your strategic model.


Description

"The Best a Man Can Get"-this was the wonderful advertising slogan broadcast by Gillette, the US razor company, during the Superbowl in 1989 and subsequent years. The magic words, spoken by a reassuring, deep male voice making one think of an army general or airline pilot, inspired a generation of both teenaged boys embarking on their rite of passage and grown-up men intent on leading society in a transformative way. The slogan, which was used in a global advertising campaign, caught their hearts and minds, making them all proud of their masculinity. The accompanying commercial with powerfully evocative pictures, an edifying melody, and uplifting lyrics, portrayed courageous men at their best (see Figure 1).


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