The IUP Journal of Management Research
A Comparative Study of Demographic and Risk Tolerance Profile of Conventional and Socially Responsible Investors in India

Article Details
Pub. Date : Jan, 2019
Product Name : The IUP Journal of Management Research
Product Type : Article
Product Code : IJMR31901
Author Name : Vineeta Mishra and Ajit Mittal
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 17



This paper is an attempt to examine whether demographic factors like age, gender, income, occupation, marital status and education, and a risk tolerance score calculated through a structured questionnaire could be used individually or in combination to differentiate between investors keen to invest in socially responsible investment avenues and conventional investors whose investment decision is mainly based on risk and return. A single cross-sectional survey was conducted among 236 investors of different age groups and investment experience. The respondents included individuals who have at least two years of investment experience. Age, marital status, occupation and socially responsible investment behavior show strong association with Financial Risk Tolerance (FRT) of Indian investors.


Sustainable, Responsible and Impact Investing (SRI), also known as socially responsible investing, is an investment ideology that focuses on Environmental, Social and Corporate Governance (ESG) criteria in order to generate financially competitive returns in long term, which also impacts the society positively. It is said that social responsibility screening process is more likely to have a positive impact on the investment portfolio by selecting financially stronger, more stable and profitable companies.


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