Mar'21

Articles

Startups in India: Ecosystem, Best Practices, and Global Benchmarks
Nitu Saxena and Sweta Siddharth

Startups are one of the most promising ways to solve problems and implement fairly quick solutions in areas such as payment systems, delivery of services, sharing of information, etc. The Indian market offers huge opportunities for startups to excel, grow and offer innovative solutions. Successful entry, growth, and a value-creating exit for startups require a sustained and coordinated support environment through an effective startup ecosystem. Bringing integration and synergy in various government initiatives is highly important to achieve this objective. The data suggests that startups can raise early-stage capital through the startup ecosystem in India, but the most significant gap in funding is observed at mid-stages of the business cycle when startups enter the growth phase requiring Venture Capital (VC) investments. Lack of a reasonable surety about a planned exit remains a top worry for VCs in the Indian ecosystem, which needs to be addressed. This paper provides a comprehensive overview of the startup ecosystem in India in juxtaposition to global standards. It brings out a 360-degree view of the issues surrounding the startups, presents some success stories, best practices, challenges, and suggests a way forward for a robust growth of startups in India.


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Factor Analysis of Sales Performance of Entrepreneurs in Northern Sri Lanka
Shujan Suntharalingam and Shahila Yoganathan

Globally, entrepreneurs are growing day by day, and they have been gaining higher importance with the economic changes in the South Asian Association for Regional Cooperation (SAARC) region as well. In Sri Lanka, during the post-war era, starting from 2010, entrepreneurship phenomenon has grown significantly, cutting across all industries and sectors. This study focuses on the factors that influence the sales performance of the entrepreneurs who run their own businesses in the Northern Province of Sri Lanka. Amidst a population of approximately 5,000 entrepreneurs in the Northern Province of Sri Lanka, the authors selected a sample size of 122 entrepreneurs in the Kilinochchi district and collected the data for the research study. Almost all of them reside in Kilinochchi and conduct day-to-day business operations with the support of their families, neighbors and friends. During the war period, many of the small industries were completely destroyed, and are growing once again. Hence, in this context, the authors have mainly focused on small-scale businesses that have less than five employees, which are mostly household started between 2013 and 2018. Furthermore, the sample data collected from 122 entrepreneurs included both men and women with respective businesses operating within the confines of Kilinochchi district. While analyzing the data collected in line with this study, the authors have defined and elaborated by using the various data analysis metrics and understood that there are three major factors, namely, managerial, financial and psychological factors, that have the greatest impact on the sales performance of the entrepreneurs. Finally, the authors hope that this study will help make decisions for the development and encouragement of entrepreneurs in the war-ravaged districts, while guiding them with proper managerial, financial and psychological support to sustain their businesses effectively in the long term.


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Case Study
Swiggy's Delivery Model
Shubhanjali Chakravarty and Sanjib Dutta

The case study "Swiggy's Delivery Model" discusses how online food delivery company Swiggy used technology to power its delivery model. Swiggy was the brainchild of two engineers who were staying away from home and were struggling to get good food delivered at their doorstep. The duo worked on the idea of hassle-free food delivery, giving rise to Swiggy in 2014. Swiggy initially started taking online orders from customers in the Koramangala locality in Bengaluru which housed some of the best restaurants in the city. It gradually expanded across Bengaluru and other Indian cities like Delhi, Pune, Gurgaon, Hyderabad, and more. It launched its mobile application in May 2015. The case describes how Swiggy created a system that connected all the three partners in the delivery model - Delivery Executives (DEs), customers, and restaurant partners - seamlessly. The case also discusses the challenges Swiggy encountered when it began scaling up in 2016 and the initiatives such as Just in Time (JIT) assignment, Next Order Assignment (NOA), and batching that it took to overcome the challenges. The case concludes with Swiggy's plans for the future such as diversifying into medicines and grocery and the use of Artificial Intelligence (AI) technology for further scaling up and expansion.


© 2021 IUP. All Rights Reserved.

Article Price : Rs.50