| Pub. Date | : Mar, 2023 |
|---|---|
| Product Name | : The IUP Journal of Entrepreneurship Development |
| Product Type | : Article |
| Product Code | : IJED030323 |
| Author Name | : Barnali Chakraborty and Debapratim Purkayastha |
| Availability | : YES |
| Subject/Domain | : Management Journals |
| Download Format | : PDF Format |
| No. of Pages | : 22 |
On May 29, 2018, Forbes magazine placed ServiceNow first on its annual list of the World's Most Innovative Companies. It was the very first year ServiceNow had become eligible for the list. ServiceNow, a cloud-based software company based in Santa Clara, California, assists corporate Information Technology (IT) departments to build internal applications. It also helps customers to automate non-revenue generating functions, including human resources, legal, finance security, and facilities management. The case talks about the entrepreneurial journey of Fred Luddy in founding ServiceNow. It then sets out to describe how the company managed growth throughout the years under successive CEOs (Frank Slootman and John Donahoe). The case also explores the company's innovative business model. The various innovative aspects of ServiceNow, which paved the way for its eventual success, are also explained in detail. The case ends with a discussion on whether ServiceNow will be able to continue its growth momentum without compromising on innovation under another new CEO, Bill McDermott.
Fred has been a wonderful counselor, coach, friend, as well as someone who challenges us to constantly improve our user experience, constantly make sure our products are easier and easier to use.i
- John Donahoe, Former President and CEO, ServiceNow,
about Founder Fred Luddy, in May 2018.
ServiceNow's innovation lies in its elegance. It's solving a common but complex problem (processes and assignment of work) with a cloud-native, holistic approach that is easy to maintain and use.ii
- Ellen Daley, CEO of Acorio, a boutique consulting firm
exclusively focused on ServiceNow, in March 2018.
ServiceNow, based in Santa Clara, California, was placed first on the Forbes list of World's Most Innovative Company, published on May 29, 2018. It was the very first year ServiceNow had become eligible for the list. ServiceNow, a cloud-based software company, assists corporate Information Technology (IT) departments to build internal applications and also helps customers to automate non-revenue generating functions including human resources, legal, finance, security, and facilities management. Commenting on the achievement of the company, Kevin Haverty, ServiceNow's EVP of Worldwide Sales, said, "We tip our hats and thank everyone who believes work should work better. You're why we debuted at #1 on Forbes World's Most Innovative Companies list."iii