Effective Executive | Journals | Books and Articles

Effective Executive Journal

Kings in Their Kingdoms: Change Within a Global Marketing Organization

Article Details

Pub. Date	: Sept, 2020
Product Name	: Effective Executive
Product Type	: Coaching and Mentoring
Product Code	: EECM40920
Author Name	: Michael Walton
Availability	: YES
Subject/Domain	: Management
Download Format	: PDF Format
No. of Pages	: 15

Price

Download

Abstract

Facilitating change within established, successful and traditional organizations is no easy matter to achieve, yet it is one of the essential skills every senior executive should have. Increasing competition, pressures on budgets, changes in key personnel, changing wider societal conditions, etc. are likely to demand that a senior executive facilitate change to the status quo in their organization. Sometimes additional support is necessary, and external specialists and consultants may be needed to help speed up the processes of change as in the case outlined in this paper. Global Commodities Inc. (GCI) was the dominant producer in a global market, but had become complacent and was coming under threat from competitor activity. The Managing Director had been unable to jolt the organization into action and invited a change management consultancy to work collaboratively in facilitating an organizational review.

Description

The case outlined should be of particular interest to readers in geographically dispersed organizations-either within one country or globally-and the difficulties involved in resource management, managing profitability, personnel sourcing and deployment, as well as in handling leadership succession and performance management. In such organizations, there will often be more than one center of control in addition to the main Head Quarters (HQ) organization. In this case, there were a number of regional centers, each given the remit for controlling and managing their own cluster of operational units or branches.