Pub. Date | : Sep 2022 |
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Product Name | : The IUP Journal of Supply Chain Management |
Product Type | : Article |
Product Code | : IJSCM030922 |
Author Name | : Gilles Pache |
Availability | : YES |
Subject/Domain | : Strategic |
Download Format | : PDF Format |
No. of Pages | : 12 |
Their names are Gorillas, Getir, Gopuff and Blinkit, and from their home countries of Germany, Turkey, US and India, respectively, they may be building the electronic commerce (e-commerce) logistics of the future, aided by fundraising that now exceeds $1 bn. These startups are at the origin of a business model that is attracting the attention of the traditional players in retailing, such as the French company Casino, which has joined forces with Gorillas to develop a network of dark stores to serve its quick commerce (q-commerce) activity. Dark stores? The concept has become very popular, but also very controversial, especially in Europe.
These are small distribution warehouses whose aim is to offer ultrafast delivery, in just a few minutes, of products ordered online via applications, what Dablanc et al. (2017) call "instant deliveries". These logistical centers take the form of a "shadow" shop, with shelves where products are stored, but unlike a traditional shop, they are not accessible to customers, but only to order pickers who select items that are then transported by delivery drivers.