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The IUP Journal of Soft Skills

Breaking Paradigms for Creativity and Success

Article Details

Pub. Date	: June, 2018
Product Name	: The IUP Journal of Soft Skills
Product Type	: Article
Product Code	: IJSS61806
Author Name	: Revathi Turaga
Availability	: YES
Subject/Domain	: Management
Download Format	: PDF Format
No. of Pages	: 10

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Abstract

"Ideas... Ideas... Ideas... bring us more ideas... we need more ideas... we need to be creative... we need to be more innovative..." ...words that one hears a lot from almost every organization as well as employees these days. A deeper probe into the situations however many times shows that not all organizations encourage and foster the culture of creativity within, and not all create space and time for their employees to think creatively and innovatively. But studies also show that even in organizations where there is a culture of creativity and encouragement to constantly brainstorm and generate ideas, there is a dearth of innovation. This happens because of the paradigms that we create for ourselves in every situation and context. This paper explores some such paradigms and how we can break them to think creatively to achieve success again and again.

Description

A paradigm can be described as a certain mode of thinking bounded by particular parameters and criteria (Figure 1). During any situation or problem, while looking for a solution, individuals have certain assumptions they make, certain preset notions and rules they believe in which guide them to think of possible solutions to that situation. These rules and beliefs are within the stipulated paradigm or thinking of the individual or of the society or the field in which the individual is working. These paradigms, though very useful in resolving situations, many a time also limit one's thinking and perception. Today, we are going to explore the world of breaking these paradigms, their impact on creativity and the alternative world of 'Paradigm Shifts'!