The IUP Journal of Management Research
People Analytics: Challenges and Opportunities – A Study Using Delphi Method

Article Details
Pub. Date : Jan, 2019
Product Name : The IUP Journal of Management Research
Product Type : Article
Product Code : IJMR11901
Author Name : Shikha Bhardwaj and Sonali Patnaik
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 17



People analytics is identified as a tool to align HR functions with overall business strategies which enables an organization to gain competitive edge over others, but it is still considered as a challenge by many. The present paper elaborates on the challenges and opportunities of people analytics by conducting a Delphi method study involving 12 experts. The study is divided into four sub-themes, namely: application, value, structure and system. The data is collected in two phases. In the first phase, open-ended questions are asked wherein experts present their opinion on each parameter, which is further processed to design questions for the second phase. In order to reach a quantitative outcome, these responses are transformed into a list of answers with a total value of 10 points, and then synthesized, summed and analyzed.


Organizations are increasingly becoming globalized, forcing them to make complicated decisions about productivity maximization and effectiveness of assets. Issues such as access to financial capital, buildings, equipment, technology, and employees are being taken up for discussion (IBM, 2009). Some critical businesses like finance, operations and procurement have already analyzed their employee database, while some companies have still not defined, captured and analyzed it (Smeyers, 2011). In the coming days, businesses have to deal with the changing sphere of work. The key sources of sustained economic value are enhanced decision making through interpretation and efficient utilization of human capital.


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