The IUP Journal of Entrepreneurship Development
Rajendra Prasad of PRP GROUP: An Entrepreneurship Case Study

Article Details
Pub. Date : Jun, 2019
Product Name : The IUP Journal of Entrepreneurship Development
Product Type : Article
Product Code : IJED51906
Author Name :Karanam Nagaraja Rao and Yamuna Sastry
Availability : YES
Subject/Domain : Management Studies
Download Format : PDF Format
No. of Pages : 07



PRP GROUP is an event staffing model and international artist management company operating from Bengaluru. Since its initiation in 2007, it has to its credit 5,000 plus events associated with 200 plus event management companies in Bengaluru and 300 companies across India. The CEO, Rajendra Prasad always cherished that he should become a successful personality in his professional arena. A strong desire to be his own boss made him resign within three months from Convergys as a software engineer, and much against the wishes of his father, he pursued his entrepreneurial journey. The company which was started with zero investment in 2007 is now a one crore rupees net profit making company. The business idea conceived by Rajendra was unique. The manpower requirement is ‘event-specific’ and no event management company can afford to have permanent employees on roll. Event management companies conduct events on behalf of their clients, but there was no company to provide manpower for different occasions professionally. Rajendra smelt a business opportunity in this small vacuum. The authors of this study interviewed the entrepreneur and the details are presented in the form of a case study. The case study explores the entrepreneurial journey of Rajendra Prasad.


“The child is the father of the man.” The personality of a person is formed in his/her childhood. The escapades of the early childhood leave indelible impressions in the minds of the children which they carry throughout their life. Any man is made by the society, and there may be a few exceptions to this general rule. The society to which a person is exposed in his early childhood has its own imprints as prototypes for taking decisions or judging the events. An encouraging and lovable society tends to make the tender brains view the society in a positive spirit. A society that is harsh and quarrelsome creates feelings of negativity. Similarly, caring, lovable and entrepreneurial family may nurture entrepreneurial thoughts.


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