Jun'19
The IUP Journal of Entrepreneurship Development
Focus
The success of an enterprise is dependent on multiple factors that are internal as well
as external. Right from the inherent motivation of an entrepreneur to identifying
opportunities in the marketplace, there are various steps that would define the path an entrepreneur takes. This issue focuses on the multiple dimensions of entrepreneurship through three research papers and two case studies.
The first paper, �The Influence of Social, Cultural and Educational Factors on Entrepreneurial Intent and Personality Traits�, by Irum Alvi and Anamika Sharma, identifies and studies the influence of social, cultural and educational factors on the entrepreneurial intent using the data collected from 250 engineering students. The paper provides insights which have important implications for policymakers, technical educators, universities and the government for enhancing the entrepreneurial intention among engineering students. If the economy has to grow, the educational institutions should produce more job creators rather than job seekers. In this context, this study has interesting takeaways for planning out pedagogical interventions.
The second paper, �Motivational Factors for Agripreneurship in Saitual Sericulture Cluster, Mizoram�, by Lalzuitluangi and Rama Ramswamy, identifies motivational factors leading to entrepreneurial growth in Saitual cluster. The data was collected from agripreneurs engaged in sericulture, which is an important source of occupation in this cluster. The study reveals that necessity motives assuring livelihood and financial security play a predominant role in opting for entrepreneurship. If this entrepreneurial potential is further developed, these small entrepreneurs would be able to contribute to the economic development of the cluster, thus contributing to the national economy.
Entrepreneurship requires the ecosystem to flourish and appropriate training for skill development, and the government should address these issues continuously. The third paper, �The Relationship Between Government Support Programs and Performance of Small and Medium Enterprises in Gambia�, by Musa L FaaL and P Pakkeerappa, assesses the relationship between government support programs and performance of Small and Medium Enterprises (SMEs) in Brikama region of Gambia. The government provides support in the form of training and financial and marketing assistance to the SMEs. The data was collected from 80 SMEs and the results reveal positive relationship between government support programs and SME performance. The findings of the study recommend that the government should take initiatives and evolve policies and measures contributing to the development of the SMEs.
This issue contains two interesting case studies. The first one, �Raghunandan Kamath of Natural Ice Cream: The Making of the Indian Ice Cream Baron�, by K B S Kumar and Indu Perepu, is about the entrepreneurial story of Raghunandan Kamath, Founder CEO of Kamath Ourtimes Ice-Creams Pvt. Ltd., popular as Natural Ice Cream. Kamath�s story is that of a tough, determined, and focused individual who faced, withstood, and overcame numerous challenges on the journey toward becoming a successful entrepreneur. The case presents Kamath�s passion toward product and process innovations and continuous improvements at Natural Ice Cream.
The second case, �Rajendra Prasad of PRP GROUP: An Entrepreneurship Case Study�, by Karanam Nagaraja Rao and Yamuna Sastry, focuses on an event staffing and artist management company. The case presents the entrepreneurial journey of Rajendra Prasad, who quit a corporate job to pursue his dreams of starting an enterprise. He identified a business opportunity in the event management space and made PRP GROUP a profit-making company from zero investment.
Consulting Editor
|
|
|||
| Article | Price (₹) | ||
| The Influence of Social, Cultural and Educational Factors on Entrepreneurial Intent and Personality Traits |
100
|
||
| Motivational Factors for Agripreneurship in Saitual Sericulture Cluster, Mizoram |
100
|
||
| The Relationship Between Government Support Programs and Performance of Small |
100
|
||
| Raghunandan Kamath of Natural Ice Cream: The Making of the Indian Ice Cream Baron |
100
|
||
| Rajendra Prasad of PRP GROUP: An Entrepreneurship Case Study |
100
|
||
The Influence of Social, Cultural and Educational Factors on Entrepreneurial Intent and Personality Traits
The present study scrutinizes the social, cultural and educational factors which influence the Entrepreneurial Intent (EI) and personality traits of engineering students. It evaluates the correlation between the social, cultural and educational factors and the personality traits of the students, which stimulate or impede their EI. To measure the association between the factors selected, data is collected via questionnaire from 250 engineering students studying in a technical university in Kota, Rajasthan. The data collected is analyzed using factor analysis, KMO and Bartlett�s test, descriptive statistics, and Pearson�s correlation. This paper provides a deeper insight into the role of the selected factors in the formation of the students� EI and has important implications for policymakers, technical educators and universities and the government in developing and planning for entrepreneurship activities, program and education for enhancing the entrepreneurial intention among engineering students.
Motivational Factors for Agripreneurship in Saitual Sericulture Cluster, Mizoram
This paper has identified several motivational factors that could have led to entrepreneurship in Saitual cluster which is located at about 77 kilometers from Aizawl, the capital city of Mizoram. Saitual cluster comprises seven villages, viz., Saitual, Keifang, Rulchawm, Maite, North Lungpher, Mualpheng and Sihfa. Sericulture has become an important occupation here in recent years after the cluster started taking its shape in 2009. The primary data was collected through a structured questionnaire, administered to all agripreneurs (180) engaged in sericulture in Saitual cluster during December 2016 to February 2017. The entrepreneurs were asked to mark the appropriate slots on a five-point Likert scale ranging from strongly disagree to strongly agree, reflecting their views on the factors that motivated them. Kruskal Wallis H-Test was used to analyze the data. Necessity motives (�to earn a livelihood�, and �to give financial security to my family�) have played a predominant role in the agripreneurs opting for entrepreneurship in Saitual cluster.
The Relationship Between Government Support Programs and Performance of Small and Medium Enterprises in Gambia
The objective of this paper is to assess the relationship between government support programs and performance of Small and Medium Enterprises (SMEs) in Brikama region of Gambia. Three dimensions of government support programs, namely, training assistance, financial assistance and marketing assistance are analyzed to examine the relationship between government support programs and performance (proxied by sales, return on asset, return on equity, assets turnover, net profit and debt ratio) of SMEs. Using a questionnaire, 80 SMEs are sampled via stratified sampling method. Percentages and Pearson chi-square techniques are utilized to analyze the data. Among others, the study finds a statistically significant relationship between sales and training assistance. In addition, the relationships between marketing assistance and sales as well as marketing assistance and return on assets are found to be statistically significant. Further, the relationships between financial assistance and return on equity as well as financial assistance and debt ratio are found to be statistically significant. Therefore, there is a need for increased government support in order to enhance the performance of SMEs in Gambia.
Raghunandan Kamath of Natural Ice Cream: The Making of the Indian Ice Cream Baron
The case presents the entrepreneurial story of Raghunandan Kamath, Founder CEO of Kamath Ourtimes Ice-Creams Pvt. Ltd., popular as Natural Ice Cream. Kamath�s story is that of a tough, determined, and focused individual who faced, withstood, and overcame numerous challenges on the journey toward becoming a successful entrepreneur. Kamath founded his first humble ice cream store amidst the glitz and glamor of Juhu area in Mumbai (the financial capital of India). For Kamath, the beginning was anything but smooth. But he managed to get through the clutter of risk, uncertainty, and hardship, to come up with an innovative product and a successful business model that made Natural stand out. The case presents Kamath�s passion toward product and process innovations and continuous improvements at Natural Ice Cream.
Rajendra Prasad of PRP GROUP: An Entrepreneurship Case Study
PRP GROUP is an event staffing model and international artist management company operating from Bengaluru. Since its initiation in 2007, it has to its credit 5,000 plus events associated with 200 plus event management companies in Bengaluru and 300 companies across India. The CEO, Rajendra Prasad always cherished that he should become a successful personality in his professional arena. A strong desire to be his own boss made him resign within three months from Convergys as a software engineer, and much against the wishes of his father, he pursued his entrepreneurial journey. The company which was started with zero investment in 2007 is now a one crore rupees net profit making company. The business idea conceived by Rajendra was unique. The manpower requirement is �event-specific� and no event management company can afford to have permanent employees on roll. Event management companies conduct events on behalf of their clients, but there was no company to provide manpower for different occasions professionally. Rajendra smelt a business opportunity in this small vacuum. The authors of this study interviewed the entrepreneur and the details are presented in the form of a case study. The case study explores the entrepreneurial journey of Rajendra Prasad.