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COVER
STORY
Employer
Branding : Marketing as an HR Discipline
-- Karen Unwin
The author clarifies the key concepts behind employer
branding and the role of HR in creating and managing the brand,
both as an organizational development activity and a weapon
in the talent war. She argues that many HR professionals take
no responsibility for their employer brand and that they need
to understand and use marketing techniques to ensure a strong,
positive employer brand and reputation.
© 2007 IUP . All Rights Reserved
COVER
STORY
Designing
Employer Branding : Strategic Initiatives
-- Indranil Banerjee
Employer branding is the process of building an identity
and managing the firm's image and its role as an employer.
If crafted with diligence it can work as a smart management
tool for attracting and retaining talent in this era of talent
dearth and thus the firm could be benefitted. The present
article is an effort to consider the various available alternative
strategic initiatives of a firm to build an image to become
`the choicest employer' in a cost-effective manner. It also
focuses on the inherent implementation challenges and subsequent
measurement issue.
© 2007 IUP . All Rights Reserved
COVER
STORY
Employer
Branding : The Art of Image Building
-- K Mallikarjunan
Employer
branding is the art of developing a charismatic image that
inspires a feeling of awe, trust and confidence in the minds
of the employees, clients and others who deal with organization.
It should hold out an assurance that all the obligations and
responsibilities on the part of the employer would be duly
honored and meritorious performance of the employees would
be recognized and encouraged and rewarded. These effects are
easily achieved through periodic communication with all those
who matter to the organization, and also through playing the
role of an emotional and responsive leader. Such an endeavor
on the part of the employer would also evoke in the minds
of the employees, a high sense of loyalty and would generate
a psychological bond between the employer and the employee
that, very often in the case of good employer branding, grows
inseparable.
© 2007 IUP . All Rights Reserved
WORK-LIFE
BALANCE
Work-life
Balance : Organizational Strategies for Sustainable Growth
-- Swamy
In
today's business context, the pressures of work have been
intensifying and there is a growing feeling among employees
that the demands of work begin to dominate life and a sense
of work-life imbalance is felt. The challenge of integrating
work and family life is a part of everyday reality for the
majority of employees. Organizations have to continually innovate
and come up with programs that provide scope for employees
to balance their responsibilities at workplace and interests
they have outside work. Work-life balance initiatives fall
under this category. This article offers various strategies
to be adopted by the organizations to ensure work-life balance
for their employees.
© 2007 IUP . All Rights Reserved
ORGANIZATIONAL
BEHAVIOR
Personal
Resilience
-- Chitra Mukunnan
A
flexible container impinged upon by an outside force will
change shape temporarily, but will spring back to its previous
configuration shortly thereafter. It is resilient. According
to the laws of physics, resilience is the ability to demonstrate
the quality of elasticity. Though some individuals have the
inborn capacity to bounce back from adversity, others develop
it through confidence, self-efficacy, flexibility and optimism.
In today's stressful and rapidly changing world, resiliency
is a must.
© 2007 IUP . All Rights Reserved
ORGANIZATIONAL
BEHAVIOR
Discipline
: A Must for Organizational Success
-- Vikas Shrotriya
Discipline
is a must at all levels and in all spheres in order to achieve
success. It is difficult to achieve anything without a set
of rules to be followed. Any organization's success depends
upon the level of discipline observed therein. It has also
been researched that the more disciplined the seniors are,
more is the probability of others behaving in a disciplined
manner. This article discusses some aspects of organizational
discipline.
© 2007 IUP . All Rights Reserved
LEADERSHIP
Managing
Leaders : Leadership in Knowledge-driven Organizations
-- Samuel Sekhar
An
article by Holstein Foundation titled "Effective Group Leadership"
says, "Leaders do not dominate a group, but lead by their
actions. Leadership needs to change with the situation; thus,
different people can lead at different times. The best leaders
take on many different roles to support the needs of the group.
True leaders focus on helping their group achieve its goals
rather than on their own personal recognition".
© 2007 IUP . All Rights Reserved
MANAGERIAL
SKILLS
Is
Leisure a Luxury or a Value Addition?
-- Priscilla Josephine Sarah S
With the number of workaholics on the rise in the corporate
world, the word `leisure' has almost become defunct. Hobbies
and pastimes have no place in their lexis. The typical life
of the vast population of the corporate world is more akin
to that of the busy ant than to that of the carefree butterfly.
If at all one indulges in activities of leisure it is only
with guilt, as it is considered more of a luxury than a necessity.
Very few realize the emotional impact of leisure. This article
addresses the importance of leisure for improving quality
of life.
© 2007 IUP . All Rights Reserved
ORGANIZATIONAL
CLIMATE
Moving
Ahead with : HR Practices
-- Habiba Hussain
In
the present era, organizations have started relying largely
on people as their core strength. With changes occurring in
all departments, Human Resources (HR) development has not
remained untouched. Survival in this century depends on the
ability to respond to these changes. HR managers are now striving
to meet new organizational requirements to accomplish larger
business objectives in their effort to be one step ahead of
others. Training and development of HR, together with the
setting up of a conducive work environment are the primary
concerns. This article focuses on endeavors at all levels
for effective HR development.
© 2007 IUP . All Rights Reserved
CASE
STUDY
HR
Practices in the Banking Sector
-- K Mamatha and G Venkatswamy
Continuous
changes in the economic scenario and intense competition in
the public and private sectors have compelled the banking
industry to undergo radical changes in its approach towards
business. In this era of increased competition, in order to
prosper, it is imperative for banks to develop long-term relationships
with the employees to run successfully. This depends primarily
upon the quality of facilities delivered to the internal customers
(employees) who play a major role in the service delivery
process to the external customers. This article aims at analyzing
the internal service quality practices of the banks.
© 2007 IBS Case Development Center,
Hyderabad.
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