The IUP Journal of Entrepreneurship Development
Raghunandan Kamath of Natural Ice Cream: The Making of the Indian Ice Cream Baron

Article Details
Pub. Date : Jun, 2019
Product Name : The IUP Journal of Entrepreneurship Development
Product Type : Article
Product Code : IJED41906
Author Name :K B S Kumar and Indu Perepu
Availability : YES
Subject/Domain : Management Studies
Download Format : PDF Format
No. of Pages : 10

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Abstract

The case presents the entrepreneurial story of Raghunandan Kamath, Founder CEO of Kamath Ourtimes Ice-Creams Pvt. Ltd., popular as Natural Ice Cream. Kamath’s story is that of a tough, determined, and focused individual who faced, withstood, and overcame numerous challenges on the journey toward becoming a successful entrepreneur. Kamath founded his first humble ice cream store amidst the glitz and glamor of Juhu area in Mumbai (the financial capital of India). For Kamath, the beginning was anything but smooth. But he managed to get through the clutter of risk, uncertainty, and hardship, to come up with an innovative product and a successful business model that made Natural stand out. The case presents Kamath’s passion toward product and process innovations and continuous improvements at Natural Ice Cream.


Introduction

In the year 2016, India-based Natural Ice Cream (Natural) owned by Kamaths Ourtimes Ice Creams Pvt. Ltd., won the Coca-Cola Golden Spoon Award for India’s ‘Most Admired Foodservice Chain of the Year’ in the ‘Desserts and Ice Cream Parlors’ category. The awards felicitated food service operators and food and grocery retailers for their outstanding achievements.


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ISBN: 978-81-314-2793-4
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