About the Journal

Initially published as The Icfai Journal of Marketing Management in 2002 and later in 2010 renamed as The IUP Journal of Marketing Management. It is a double-blind refereed journal published four times a year in February, May, August and November with editorial support from IFHE, Dontanapalli Village, Hyderabad.

Former Title:

ICFAI Journal of Marketing Management

Starting year of the Publication:

2002, Vol. 1

Current Title:

The IUP Journal of Marketing Management

Subject:

Marketing strategy, Consumer behavior, Advertising

Frequency:

Quarterly

Publication Format:

Print

Language of publication:

English

Journal Email Id: ijmarkmgmt@iupindia.in
Published by:

IUP Publications
(A Division of The ICFAI Society),
# 52, Nagarjuna Hills, Panjagutta,
Hyderabad 500082, Telangana, India.
Email: info@iupindia.in