Initially published as The Icfai Journal of Marketing Management in 2002 and later in 2010 renamed as The IUP Journal of Marketing Management. It is a 'peer-reviewed' journal published four times a year in February, May, August and November, with editorial support from IBS, Bengaluru.
Former Title: |
ICFAI Journal of Marketing Management |
Starting year of the Publication: |
2002, Vol. 1 |
Current Title: |
The IUP Journal of Marketing Management |
Subject: |
Marketing strategy, Consumer behavior, Advertising |
Frequency: |
Quarterly |
Publication Format: |
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Language of publication: |
English |
Journal Email Id: | ijmarkmgmt@iupindia.in |
Published by: |
IUP Publications
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