ISSN : 0972-9097
Impact Factor: 1.93; Acceptance rate: 40%; Turnaround time: 6-8- months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Mehak Sanduja, Urmi Bansal, Soumyashree Bal, Manas Aseeja, Divyanshi Ahuja, Prashant Sahu and Vani Aggarwal
Published Online: December, 2025
DOI: 10.71329/IUPJBRM/2025.22.4.5-20
Keywords: Consumer skepticism (CS), Artificial intelligence-driven hyper-personalization (AI-HP), Brand advocacy (BA), Sustainable brands, Personalization-relevance theory, Attribution theory
Author: Babu George
Published Online: December, 2025
DOI: 10.71329/IUPJBRM/2025.22.4.21-34
Keywords: Brand theory, Behavioral branding, Memetic strategy, Predictive cognition, Category disruption, Brand protocols, Cultural contagion, Default choice dynamics, Post-identity branding
Author: Hemantha Y
Published Online: December, 2025
DOI: 10.71329/IUPJBRM/2025.22.4.35-55
Keywords: Metaverse, Luxury fashion, Artificial intelligence (AI), Immersive technology, Sustainability
Author: Vijil Vijayan, Anjela M Jossy and Riddhi Varma
Published Online: December, 2025
DOI: 10.71329/IUPJBRM/2025.22.4.56-74
Keywords: Masstige marketing, Brand engagement, Brand evangelism, Consumer advocacy, Branded cosmetics
Author: Jomon Jose M and Thasleena N
Published Online: September, 2025
DOI: 10.71329/IUPJBRM/2025.22.3.5-21
Keywords: Nostalgia marketing, Consumer behavior, Purchase intention, Emotional connection
Author: Vijil Vijayan and Juby Thomas
Published Online: September, 2025
DOI: 10.71329/IUPJBRM/2025.22.3.22-37
Keywords: Marketing 5.0, Brand trust, Brand evangelism, Customer engagement, Customer loyalty
Author: J Lilly, M Jayanthi, J Nancy Sebastina, P Devi amd Blessy Florence Joseph
Published Online: September, 2025
DOI: 10.71329/IUPJBRM/2025.22.3.38-58
Keywords: Brand positioning, Brand adoption, Smart watch, Personality traits