Case Folio

The IUP Journal of Management Case Studies

Volume 26, Issue 2, April-June 2026

ISSN :0972-5350

It is a quarterly journal of management cases spreading across Strategy and general management, Mergers & acquisitions, Marketing, Operations, Finance, IT & systems, Corporate governance & ethics, Human resources & leadership, Creativity & innovation, Corporates & ESG, etc.

Focus Areas

  • Industry   |  
  • Management   |  
  • Corporate   |  
  • Marketing   |  
  • Human Resources   |  
  • Operations   |  
  • Corporate Finance   |  
  • E-Business   |  
  • Governance and Ethics   |  

Current Issue

Volume 26, Issue 2, April-June 2026
Zudio: Disrupting the Affordable Fashion Space in India

Author: Syeda Ikrama and Syeda Maseeha Qumer

Published Online: June, 2026

Keywords: Affordable fashion, Fast fashion, Value fashion brand, Disruption, Competitive strategy, Brand management

Swiggy: Aggressive Advertising and Promotional Strategies Impacting Profitability?

Author: RLVS Lavanya and Koti Vinod Babu

Published Online: June, 2026

Keywords: Digital marketing, Food delivery, Promotional strategy, Advertising spend, Customer acquisition, Brand positioning

The Entrepreneurial Journey of Aadit Palicha and Kaivalya Vohra: Building Zepto and Shaping Quick Commerce in India

Author: Prashanth Konakanchi and Indu Perepu

Published Online: June, 2026

Keywords: Entrepreneurship, Entrepreneurial behavior, Emergent strategy, Realized strategy, Abandoned strategy, Start up, Quick commerce, e-commerce

Lahori Zeera – Can the Disruptive Indian Beverage Brand Challenge Global Giants?

Author: V Namratha Prasad

Published Online: June, 2026

Keywords: Entrepreneurial process, Brand equity, Ansoff matrix, Brand positioning, New product development, Pricing, Targeting

Building Inclusive Entrepreneurial Ecosystems in the Metaverse

Author: Meher Goru and Vijayabaskar Masilamani

Published Online: June, 2026

Keywords: .

Archives


Volume 26, Issue 1, January-March 2026

Whispers of Wisdom: The Living Case Pedagogy Through Centuries

Author: B H Briz-Kishore

Published Online: March, 2026

Keywords: Pedagogy, Indegenous knowledge system, Story telling, Case method, Artificial intelligence

Re-Envisioning Business Education: Integrating Indigenous Knowledge Systems through Case-Based Pedagogy for a Sustainable Future

Author: Samarpita Roy, A Dinesh and Arijit Santikary

Published Online: March, 2026

Keywords: Indigenous knowledge systems (IKS), Sustainability, Technology integrated education, Case pedagogy, Ethical and responsible business practices, Management education, Artificial intelligence

Integrating AI into Case Writing Practices for Management Educators

Author: S P Neehalika Bavya

Published Online: March, 2026

Keywords: Artificial intelligence, Management education, Case method, Digital pedagogy, Experiential learning, Generative AI, Strategic decision-making, Business education innovation

McDonald’s Stumbles: Global Sales Drop as Consumer Spending Slows

Author: Sreeram Kumar Bhagavatula, Bala Toleti, Sandeep Puri and Vibha Arora

Published Online: March, 2026

Keywords: Consumer behavior, Digital transformation, Tech driven marketing, Strategy

Reshaping the Indian OTT Market: Can Netflix Maintain Its Edge in a Rapidly Evolving Market?

Author: Shweta Sharma, Neeta Mathur and Mihir Tewari

Published Online: March, 2026

Keywords: Netflix, OTT strategy, India market entry, pricing strategy, digital disruption, AI-enabled case learning

Envisioning a Blue-Green Economic Transformation in Sundarbans Through Technology Enabled Indigenous Knowledge Systems

Author: Samarpita Roy, Talath Begum, Arijit Santikary and A Dinesh

Published Online: March, 2026

Keywords: IKS, Blue-Green economy, Sustainability, Sundarbans, Mangrove, Ecological survival to Ecological driven profitability

Industrial Tragedy in Telangana: The Pashamylaram Chemical Factory Explosion

Author: Nageswara Rao Aderla and Suman Babu Suddapalli

Published Online: March, 2026

Keywords: Industrial process safety, Crisis management, Ethical leadership, Corporate accountability, Organizational safety culture, New market – industrial governance

Religare Enterprises Ltd.: The Hostile Acquisition Threat

Author: V S Pai

Published Online: March, 2026

Keywords: Hostile acquisition, Corporate governance, Growth strategy, Emerging markets, Regulators’ role, Financial services

Jayanti Chauhan: Revitalizing the Bisleri Brand

Author: Swarup Kumar Dutta

Published Online: March, 2026

Keywords: Bisleri International, Jayanti chauhan, Brand revitalization, Packaged drinking water, Leadership

Dozee’s Strategic Options for Growth

Author: Nitin S Wani

Published Online: March, 2026

Keywords: Strategic management, Disruptive innovation, Scaling organizations, Growth strategies, Resource-based theory, VRIO framework, Business model canvas

Elon Musk’s Leadership and the Twitter Takeover

Author: Sumitra Mishra

Published Online: March, 2026

Keywords: CEO leadership, Leadership communication, Stakeholder management, Twitter/X, corporate governance, CEO branding, Crisis communication, Digital platform governance, Executive communication, Organizational change