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The IUP Publications brings out a portfolio of publications to make the much-needed knowledge available to its readers. By making them a staple diet, readers can build competitive edge in their fields of specialization. These publications are designed to cater to the needs of executives, managers, professionals, practitioners, entrepreneurs, advocates, academia and students.
The portfolio of publications consists of 27 journals in the niche areas of management, finance, economics, science & technology and arts & humanities.
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ISSN :0972-5350
It is a quarterly journal of management cases spreading across Strategy and general management, Mergers & acquisitions, Marketing, Operations, Finance, IT & systems, Corporate governance & ethics, Human resources & leadership, Creativity & innovation, Corporates & ESG, etc.
Author: Syeda Ikrama and Syeda Maseeha Qumer
Published Online: June, 2026
Keywords: Affordable fashion, Fast fashion, Value fashion brand, Disruption, Competitive strategy, Brand management
Author: RLVS Lavanya and Koti Vinod Babu
Published Online: June, 2026
Keywords: Digital marketing, Food delivery, Promotional strategy, Advertising spend, Customer acquisition, Brand positioning
Author: Prashanth Konakanchi and Indu Perepu
Published Online: June, 2026
Keywords: Entrepreneurship, Entrepreneurial behavior, Emergent strategy, Realized strategy, Abandoned strategy, Start up, Quick commerce, e-commerce
Author: V Namratha Prasad
Published Online: June, 2026
Keywords: Entrepreneurial process, Brand equity, Ansoff matrix, Brand positioning, New product development, Pricing, Targeting
Author: Meher Goru and Vijayabaskar Masilamani
Published Online: June, 2026
Keywords: .
Author: B H Briz-Kishore
Published Online: March, 2026
Keywords: Pedagogy, Indegenous knowledge system, Story telling, Case method, Artificial intelligence
Author: Samarpita Roy, A Dinesh and Arijit Santikary
Published Online: March, 2026
Keywords: Indigenous knowledge systems (IKS), Sustainability, Technology integrated education, Case pedagogy, Ethical and responsible business practices, Management education, Artificial intelligence
Author: S P Neehalika Bavya
Published Online: March, 2026
Keywords: Artificial intelligence, Management education, Case method, Digital pedagogy, Experiential learning, Generative AI, Strategic decision-making, Business education innovation
Author: Sreeram Kumar Bhagavatula, Bala Toleti, Sandeep Puri and Vibha Arora
Published Online: March, 2026
Keywords: Consumer behavior, Digital transformation, Tech driven marketing, Strategy
Author: Shweta Sharma, Neeta Mathur and Mihir Tewari
Published Online: March, 2026
Keywords: Netflix, OTT strategy, India market entry, pricing strategy, digital disruption, AI-enabled case learning
Author: Samarpita Roy, Talath Begum, Arijit Santikary and A Dinesh
Published Online: March, 2026
Keywords: IKS, Blue-Green economy, Sustainability, Sundarbans, Mangrove, Ecological survival to Ecological driven profitability
Author: Nageswara Rao Aderla and Suman Babu Suddapalli
Published Online: March, 2026
Keywords: Industrial process safety, Crisis management, Ethical leadership, Corporate accountability, Organizational safety culture, New market – industrial governance
Author: V S Pai
Published Online: March, 2026
Keywords: Hostile acquisition, Corporate governance, Growth strategy, Emerging markets, Regulators’ role, Financial services
Author: Swarup Kumar Dutta
Published Online: March, 2026
Keywords: Bisleri International, Jayanti chauhan, Brand revitalization, Packaged drinking water, Leadership
Author: Nitin S Wani
Published Online: March, 2026
Keywords: Strategic management, Disruptive innovation, Scaling organizations, Growth strategies, Resource-based theory, VRIO framework, Business model canvas
Author: Sumitra Mishra
Published Online: March, 2026
Keywords: CEO leadership, Leadership communication, Stakeholder management, Twitter/X, corporate governance, CEO branding, Crisis communication, Digital platform governance, Executive communication, Organizational change
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