The IUP Journal of Management Research

Volume 24, Issue 3, July-September 2025

ISSN :0972-5342

Impact Factor: 2; Acceptance rate: 40%; Turnaround time: 8-10 months

A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database

It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.

Focus Areas

  • Strategic Management   |  
  • Innovation   |  
  • Entrepreneurship Senior Management   |  
  • Marketing   |  
  • HRD   |  
  • Finance & Control   |  
  • Governance & Ethics   |  

Current Issue

Volume 24, Issue 3, July-September 2025
Exploring the Perceived Benefits and Challenges of Using ChatGPT in Academia

Author: Naveen Kumar R, Shobha B G and Janani M

Published Online: July, 2025

DOI: 10.71329/IUPJMR/2025.24.3.5-25

Keywords: ChatGPT, Digital learning, Academic performance, Artificial Intelligence in education, Student perceptions, Structural equation modeling (SEM)

Conspicuous Ethical Buying: Uncovering the Role of Extrinsic and Intrinsic Aspirations

Author: Asmi Patodi and Neetika Shrivastava

Published Online: July, 2025

DOI: 10.71329/IUPJMR/2025.24.3.26-42

Keywords: Conspicuous consumption, Conspicuous ethical buying, Intrinsic aspirations, Extrinsic aspirations

Students’ Perception of E-Learning Apps in Higher Education: An Analysis

Author: Saniya Marwah and Khushi

Published Online: July, 2025

DOI: 10.71329/IUPJMR/2025.24.3.43-54

Keywords: Online class, Student, Perception, Online apps, E-learning

Evaluating Training Effectiveness of Personalized Learning in Upskilling Defense SMEs

Author: C Rami Reddy, Abhay Kumar and Nitya Nand Tripathi

Published Online: July, 2025

DOI: 10.71329/IUPJMR/2025.24.3.55-67

Keywords: Training, Personalized Learning, Upskilling, Defense, SMEs

Archives


Volume 24, Issue 2, April 2025
Major Factors Influencing Online Shopping Behavior: A Quantitative Study

Author: Siddharth Chandel, Vijayta, Vikas Kumar and Aniket Bachlass

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.2.5-35

Keywords: Online shopping behavior, Consumer influences, E-commerce dynamics, Consumer preferences, Survey data, E-commerce

Influence of Emojis in Shaping Gen Z’s Purchase Intentions: A Study in the Context of Brand Communication

Author: Saswati Chakraborty and Pradeep Krishnatray

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.2.36-58

Keywords: Emo jis, Emotional expression, Positive af fect, Purchase intention, Relationship norm orientation

Influence of CRM Practices on Student Satisfaction and Loyalty in Afghanistan’s Private HEIs

Author: Ahmad Yasir Rasoolyar and Y Muni Raju

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.2.59-83

Keywords: Customer relationship management (CRM), Customer satisfaction, Customer loyalty, Higher education institutions (HEIs), Kabul, Afghanistan

Long-Term Impact of Sustainable Agricultural Practices in India: A Longitudinal Analysis

Author: Sohini Dutta, Sania Sami and S Roychowdhury

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.2.84-112

Keywords: Agricultural sustainability, Economic sustainability, Environmental sustainability, Social sustainability

Supply Chain Resilience Strategies Amid Sea Level Rise: A Systematic Literature Review

Author: Ramya Singh and Manish Mishra

Published Online: April, 2025

DOI: 10.71329/IUPJMR/2025.24.113-126

Keywords: Global warming, Resilience, Supply chain management, Sea level rise, Environment