Dec '21


The IUP Journal of Business Strategy

ISSN: 0972-9259

A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database

It is a quarterly journal that focuses on Business models; Entrepreneurship, creativity and innovation; Change management, Operational excellence, Leadership, Turnaround strategies and Mergers & acquisitions. Also deals with Innovations in Corporate Structure for better results, Competition management strategies, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Business Models
  • Entrepreneurship
  • Creativity and Innovation
  • Change Management
  • Operational Excellence
  • Leadership in Turnaround
  • Mergers & Acquisitions
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Article   Price (₹) Buy
Enhancing Supply Chain Capabilities with Blockchain Deployment: An RBV Perspective
50
Experiential Modules from the Perspective of an Eco-Resort in Goa
50
Entrepreneurship Journey of Sridhar Vembu of Zoho: Taking Silicon Valley to the Village
50
       
Contents : (Dec'21)

Enhancing Supply Chain Capabilities with Blockchain Deployment: An RBV Perspective
Pankaj M Madhani

Blockchain has been widely acknowledged as a disruptive technology to improve supply chain performance. For achieving operational efficiency and quality excellence, organizations need the underlying supply chain capabilities. Supply chain capability is considered a higher-level capability to reconfigure various capabilities to achieve excellence in supply chain operations. Blockchain deployment in supply chains enhances operational and strategic capabilities that ultimately lead to better supply chain performance. The study investigates the blockchain from Resource-Based View (RBV) perspectives as an enabler of various capabilities that disrupt supply chain operations. RBV theory explains how a firm can achieve a competitive advantage by transforming its unique resources into capabilities. The prime focus of the study is to demonstrate the capabilities and benefits of blockchain deployment in the supply chain based on RBV perspectives and provide various frameworks to emphasize supply chain transformations on blockchain deployment.


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Article Price : Rs.50

Experiential Modules from the Perspective of an Eco-Resort in Goa
Lyseth M DSouza, Vimlesh Prabhudesai and Filipe Rodrigues e Melo

In modern times, tourism and hospitality consumption has become more qualitative, more demanding and more varied (Ritchie et al., 2011). Vacationers look forward to a stupendous, fun-filled and pleasurable holiday (Holbrook and Hirschman, 1982; and Schmitt, 1999a and 2003). The new mantra world over is sustainability and care for the ecology, and more people are moving towards these new modes of tourism which encompass education, experience and conservation. Staging unforgettable experiences helps to build loyalty and customer satisfaction which is beneficial to both the company and the customer (Witthaus, 2004), since customers develop recognition and purchase goods or services after they experience activities and perceive stimulations (Schmitt, 1999a). This paper discusses the experiential modules of Schmitt (1999b) as practiced through the experiential marketing strategies staged at an eco-resort in Goa, from November 2018 to October 2019. The qualitative research included semi-structured interviews, participant observations and secondary data analysis. The results show that activities and events built around sensory and emotional experiences have a high impact intensity which helps to create memories. Designing experiences by stimulating the five senses produce emotional attachment towards the resort.


© 2021 IUP. All Rights Reserved.

Article Price : Rs.50

Entrepreneurship Journey of Sridhar Vembu of Zoho: Taking Silicon Valley to the Village
Koti Vinod Babu and Namratha V Prasad

The case discusses the path-breaking entrepreneurship journey of Sridhar Vembu (Vembu), founder and CEO of India-based multinational technology company, Zoho Corporation (Zoho). Born into a farmers family in India, Vembu was a bright student who, after attaining his PhD in Electrical Engineering, took up a job in Silicon Valley as a software engineer. In 1995, with a strong inclination to become an entrepreneur, he set up his first venture in Chennai, India, that offered end-to-end network management solutions. Over the next decade, keeping abreast of the changes sweeping through the IT industry, Vembus venture, renamed as Zoho, launched a series of cloud-based productivity tools. Zohos Software as a Service (SaaS) modelwith applications mostly targeted at individuals and small businesses and at highly competitive pricestook off. Business success prompted Vembu to fulfil his lifelong mission of reversing the trend of rural-urban migration and bring his employees back to work near their hometowns. Vembu then not only shifted his office from Silicon Valley to a small Indian village, but also opened several Zoho offices in rural India. Vembu gradually evolved to become a social entrepreneur, taking up the cause of technology-led rural development. He received accolades for his pioneering entrepreneurship from the Government of India (GoI) and private institutions. Can Vembu and his work ethos serve as the inspiration for budding IT entrepreneurs and other companies?


© 2021 IUP. All Rights Reserved.

Article Price : Rs.50