Dec '23


The IUP Journal of Business Strategy

ISSN: 0972-9259

A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database

It is a quarterly journal that focuses on Business models; Entrepreneurship, creativity and innovation; Change management, Operational excellence, Leadership, Turnaround strategies and Mergers & acquisitions. Also deals with Innovations in Corporate Structure for better results, Competition management strategies, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Business Models
  • Entrepreneurship
  • Creativity and Innovation
  • Change Management
  • Operational Excellence
  • Leadership in Turnaround
  • Mergers & Acquisitions

Article   Price (₹)
Relationship Between Mission Statement Components and ROA: A Study of Small-Cap Financial Firms
100
Adoption of Green Information Systems for Sustainable Business Processes in India: A Review
100
Case Study
100
Research Note
100
Contents : (Dec' 23)

Relationship Between Mission Statement Components and ROA: A Study of Small-Cap Financial Firms
Brad Wardl

The purpose of this study was to investigate if mission statement comprehensiveness related to mean ROA and ROA growth. Websites from the 108 finance companies listed on the S&P SmallCap 600 were analyzed to determine if they had explicit mission statements, and if so, which of David and David's (2019) nine components were present: customer, products/services, markets, technology, survival, growth, and profitability, philosophy, self-concept, and concern for public image and employees. Few studies have investigated the relationship between mission statement components and economic performance within an industry. Finance company mean ROAs and ROA growth from 2018-2021 were examined based on if each component was present. The results are as follows: firms posting explicit mission statements on their websites had higher ROA means, firms including concern for public image had higher ROA growth, and firms including concern for employees had higher ROA means. However, mission statement comprehensiveness did not relate to firm performance.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.100

Adoption of Green Information Systems for Sustainable Business Processes in India: A Review
Geeta Raut and Udita Taneja

As organizations strive to address environmental challenges and achieve sustainability goals, the adoption of Green Information Systems (GIS) emerges as a promising solution. This study explores the utilization of GIS to promote sustainable business processes and mitigate the environmental impact of traditional information systems. With a focus on energy efficiency and resource utilization, the study highlights the need for organizations to transition towards GIS for a more environmentally conscious approach. A comprehensive literature review identifies the key constructs pivotal for GIS adoption. Additionally, the study incorporates case studies to examine real-world examples of GIS implementation and its impact on organizations. These case studies provide valuable insights into the strategies, challenges, and outcomes associated with GIS adoption. The literature also emphasizes the role of government policies in incentivizing and supporting the implementation of GIS in organizations. The study contributes to the existing body of knowledge by providing insights and recommendations for organizations and policymakers seeking to integrate GIS into their IT operations.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.100

Case Study
HDFC Bank's Digital Transformation Journey
Smita Ray and Anil Anirudhan

The case talks about the digital transformation journey of HDFC Bank and the different measures taken under its digital transformation agenda. A brief history of the bank, along with its digital offerings, is presented. The case discusses the digital initiatives by the bank in 2015, including its 'Go Digital' initiative and the mobile app for its customers. It also highlights the actions taken by the bank to enhance its digital platform in 2017 and 2018. HDFC Bank faced several technical issues during the period 2018 to 2021, and to resolve them, it opted for an agenda of technology transformation in June 2021. The case dwells on this agenda in detail and also on the future plans of HDFC Bank to expand its customer base and enhance its presence in the digital payments space.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.100

Research Note
Sustainable Business Practices for Profitability: A Review
Suneeta Hegde and Pavithra Salanke

Sustainability is a phenomenon of three major components-people, planet, and profit-which are in direct relationship with social, environmental, and economic factors. The natural urge of humans to give back to society pays off rich dividends to the organizations. The increased awareness of sustainability and global concerns around environmental, social, and governance (ESG) issues among institutional investors and employees in general has brought a greater focus on sustainable production. This, combined with statutory compulsion, has created avenues for research in this area. The study examines the nexus between statutory requirement and short-term profits in business. The purpose of the paper is not just to support the argument of sustainability with profit, but also explore the motivation derived from sustainable practices. It reviews the competitive advantages that businesses have to offer with sustainability practices and the impact of sustainability practices on the profits of organizations.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.100