Sep '23


The IUP Journal of Business Strategy

ISSN: 0972-9259

A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database

It is a quarterly journal that focuses on Business models; Entrepreneurship, creativity and innovation; Change management, Operational excellence, Leadership, Turnaround strategies and Mergers & acquisitions. Also deals with Innovations in Corporate Structure for better results, Competition management strategies, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Business Models
  • Entrepreneurship
  • Creativity and Innovation
  • Change Management
  • Operational Excellence
  • Leadership in Turnaround
  • Mergers & Acquisitions
CheckOut
Article   Price (₹) Buy
A Comparative Analysis of Performance, Operational Efficiency, Strategies and Competitive Advantage of Auto Parts Firms in India
50
Case-Based Research on Mergers and Acquisitions: A Review
50
Case Study Can Jochen Zeitz Engineer a Turnaround at Harley-Davidson?
50
       
Contents : (Sep' 23)

A Comparative Analysis of Performance, Operational Efficiency, Strategies and Competitive Advantage of Auto Parts Firms in India
Shapnam Marziya M, Rushit Gnanaroy and Subburaj L

The study involves a comparative analysis of auto parts manufacturing companies, with a focus on assessing performance, operational efficiency, strategies, and competitive advantages. The study aims to identify the key factors that contribute to the success of companies in the industry and provide recommendations for companies to improve their performance and remain competitive in the long run. The study selected two auto parts manufacturing companies and collected and analyzed data from various sources, including company reports, industry publications, and databases. The analysis examines the performance of these companies in the context of the impact of technological advancements, including changing consumer preferences and regulatory requirements. It also assesses their operational efficiency, examining their production processes, supply chain management, and cost structure.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.50

Case-Based Research on Mergers and Acquisitions: A Review
Surbhi, Sandeep Vij and Amit Kumar Sharma

The study aims to identify the potential areas in mergers and acquisitions (M&A) research that can be studied using case-study research method. The review focuses on case-based M&A research articles published from 1985 to 2022. It has used a systematic review method to shortlist one hundred and four (104) case-based research articles published on issues related to M&A. The study found that a majority of the articles focus on post-merger issues, especially cross-border transactions. The research revolves around six major themes, viz., synergies from M&A, success and failure of M&A, due diligence in M&A, integration process in M&A, HR issues in M&A, and marketing issues in M&A. The study is probably the first comprehensive review of case-based M&A research. Based on the critique, future directions for case-based research in M&A have been identified for researchers and academicians working in the area.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.50

Case Study Can Jochen Zeitz Engineer a Turnaround at Harley-Davidson?
Benudhar Sahu and Indu Perepu

The case is about the restructuring strategy adopted by Jochen Zeitz (Zeitz), CEO of the American motorcycle company Harley Davidson (Harley). The company was founded in 1903 and continued to grow over the years, and it constantly introduced new features and designs keeping in mind the ever-growing demand for its motorcycles. It became a market leader in motorcycles and continued to occupy a dominant market share in the US heavyweight motorcycle market. The Global Financial Crisis (2007-09), however, impacted its sales. In 2015, Harley appointed Matthew Levatich as CEO of the company. He failed to arrest the decade-long slump in Harley's performance. Harley reported 12 consecutive quarters of sales decline by the fourth quarter of 2020. At this time, Zeitz took over and came up with "The Rewire" plan to accelerate the growth of the company and another plan called "The Hardwire" plan targeted at long-term profitable growth.


© 2023 IUP. All Rights Reserved.

Article Price : Rs.50