The IUP Journal of Business Strategy

Volume 22, Issue 2, April-June 2025

ISSN :0972-9259

Impact Factor: 1.9; Acceptance rate: 60%; Turnaround time: 3-4 months

A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database

It is a quarterly journal that focuses on Business models, Entrepreneurship, creativity and innovation, Change management, Operational excellence, Leadership, Turnaround strategies, Mergers & acquisitions, Innovations in corporate structure for better results, Competition management strategies, etc.

Focus Areas

  • Business Models   |  
  • Entrepreneurship   |  
  • Creativity and Innovation   |  
  • Change Management   |  
  • Operational Excellence   |  
  • Leadership in Turnaround   |  
  • Mergers & Acquisitions   |  

Current Issue

Volume 22, Issue 2, April-June 2025
Examining the E-Commerce Adoption Barriers Faced by Indian Handloom Weavers: An Interpretive Structural Modeling Approach

Author: Shubhangi Yadav and Nupur Chopra

Published Online: June, 2025

DOI: 10.71329/IUPJBS/2025.22.2.5-28

Keywords: E-commerce, Handloom weavers, Strategic management, Capability building, Adoption barriers, Interpretive Structural Modeling (ISM)

An Analysis of Competitive Business Strategies of Selected Automobile Manufacturing Companies

Author: Prachi Dahiya and G Syamala

Published Online: June, 2025

DOI: 10.71329/IUPJBS/2025.22.2.29-56

Keywords: Competitive advantage, Competitive business strategies (CBS), Key performance indicators (KPIs), Michael E Porter’s generic strategies, Original equipment manufacturers (OEMs)

Shifting Sands: Byju’s Tumultuous Journey Through Layoff Mayhem

Author: N R Aravamudhan and R Krishnaveni

Published Online: June, 2025

DOI: 10.71329/IUPJBS/2025.22.2.57-81

Keywords: Byju’s, Layoff Mayhem, Case Study, Strategic

Archives


Volume 22, Issue 1, March 2025
Role of Informal Financing in Promoting SMEs in Nigeria

Author: Sheriff Akanji Ibrahim, Lukman Adebayo-Oke Abdurauf, Yusuf Olamilekan Quadri and Aina Taiye John

Published Online: March, 2025

DOI: 10.71329/IUPJBS/2025.22.1.5-20

Keywords: JEL Classifications: E2, G2, M2, R1

Regional Impact of Covid-19 Pandemic on Fishery Supply Chain: Insights from Bangladesh

Author: Prabal Barua and Sadika Sultana Chowdhury

Published Online: March, 2025

DOI: 10.71329/IUPJBS/2025.22.1.21-41

Keywords: Fishing resources, Covid-19 pandemic, Fisheries sector, Fish value chains, Market infrastructure

Financial Performance of Public Non-Life Insurance Companies in India: An Evaluation Using CARAMEL Model

Author: Srinivasa H T and K Venkidasamy

Published Online: March, 2025

DOI: 10.71329/IUPJBS/2025.22.1.42-64

Keywords: Public non-life insurance, Financial performance, CARAMEL model, Asset quality, Liquidity management

Impact of Strategic Orientation on Firm Performance with Respect to Small Agribusinesses

Author: Uma Maheswari B, Kavitha D and Sujatha R

Published Online: March, 2025

DOI: 10.71329/IUPJBS/2025.22.1.65-75

Keywords: Smart-PLS, Strategic orientation, Agribusiness, India, SME