ISSN :0972-6845
Impact Factor: 3.23; Acceptance rate: 20%; Turnaround time: 8-10 months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Sruthy Krishna V G and Aravind J
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.5-22
Keywords: Social Commerce Constructs, Social Support, Trust, Purchase Intention, Customers
Author: Abdullah Ali and Fayaz Ahmad Nika
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.23-49
Keywords: Customer relationship management, Customer loyalty, Customer retention, Technologybased CRM, Joint problem-solving, Customer engagement
Author: Smritishikha Choudhury and Dipti Sitola
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.50-78
Keywords: Customer based green brand equity, FMCG, Green brand preference, Consumer attitude, Green brand loyalty
Author: Bidisha Baruah, Shimti Kharmawphlang and N M Panda
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.79-101
Keywords: Assam, Branding, Brand equity, Home appliances, Purchase intention
Author: Sudhakar Rao K and Sreeramulu D
Published Online: May, 2025
DOI: 10.71329/IUPJMM/2025.24.2.102-117
Keywords: Higher education branding, Institutional reputation, Brand identity, Digital marketing in education, Social media engagement, Brand equity, Student enrollment decisions, Stakeholder perceptions, Experiential branding, Internal branding strategies
Author: Tamanna and Ankush Wadhwa
Published Online: February, 2025
DOI: 10.71329/IUPJMM/2025.24.1.5-30
Keywords: Online grocery shopping, Cognitive, Affective, Behavior, Customer attitude, Scale development
Author: Harish Kumar and Sandeep Kumar
Published Online: February, 2025
DOI: DOI: 10.71329/IUPJMM/2025.24.1.31-54
Keywords: Social media content, Social comparison, Materialism, Impulse buying behavior, Impulse buying habits
Author: Ravi Sankar Pasupuleti and Deepthi Thiyyagura
Published Online: February, 2025
DOI: 10.71329/IUPJMM/2025.24.1.55-76
Keywords: Artificial intelligence, Mobile banking, Mobile banking applications, Anthropomorphism, Trust, Continuance intention
Author: P Venkateswarlu, Sanjeev Malaviya and Srikanth Pothuri
Published Online: February, 2025
DOI: 10.71329/IUPJMM/2025.24.1.77-89
Keywords: Satisfaction, Customer satisfaction survey (CSAT), Composite customer satisfaction score, Detailed customer satisfaction score (DCSAT)
Author: Kaajal Sharma and Tejinderpal Singh
Published Online: February, 2025
DOI: 10.71329/IUPJMM/2025.24.1.90-115
Keywords: Social commerce, Website social presence, Trusting beliefs, Purchase intention, Online, E-commerce
Author: Vipin Benny
Published Online: February, 2025
DOI: 10.71329/IUPJMM/2025.24.1.116-139
Keywords: Internal marketing, Internal communication, Internal market research, Training and Development, Sociological factors
Author: Debadrita Dev and Annesha Saha
Published Online: February, 2025
DOI: 10.71329/IUPJMM/2025.24.1.140-162
Keywords: Marketing strategies, SHGs, Rural women, Performance, Principal component analysis