ISSN :0972-6845
Impact Factor: 3.23; Acceptance rate: 20%; Turnaround time: 8-10 months
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Rashmi Gotecha and Nirav Mandavia
Published Online: February, 2026
Keywords: OTT consumer behavior, Subscription dynamics, Content preferences, Demographic influence, Platform loyalty
Author: Jasmine V M
Published Online: February, 2026
Keywords: Product attribute, Intention to show impulsive buying behavior, Cognitive closet interaction, Wardrobe, Perception, Sustainability, S-O-R model
Author: Vineesh A K
Published Online: February, 2026
Keywords: Social media, Social media marketing, Social media marketing tools, Attitude and online purchase intention
Author: Loukham Cathrine and Robita Sorokhaibam
Published Online: February, 2026
Keywords: Community attachment, Environmental attitude, Health consciousness, Locavorism, Purchase intention
Author: Bhargav Jyoti Medhi and Rinalini Pathak Kakati
Published Online: February, 2026
Keywords: Brand equity, Brand asset valuator (BAV) model, Structural equation modeling (SEM), Mediating effect, Indian passenger car brands
Author: Md Saifullah Khalid
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.4.5-38
Keywords: Trust, Deepfakes, Consumer behavior, Decision biases, Perceptions of authenticity, Risk perception, Media literacy
Author: Sreereshma S R, A S Dileep and V S Santhosh
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.4.39-64
Keywords: Digital marketing, Revenue growth, Perceived usefulness, Customer engagement, Market participation, Digital literacy, Socioeconomic status
Author: Kusam Ahir and Sanjeev Kumar Sharma
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.3.65-82
Keywords: User generated e-content, Source credibility, Perceived risk, Adoption of information, Hospitality industry
Author: Garima Singh, Sanjay Mohan Johri and Vidya Rakesh
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.4.83-104
Keywords: Khadi fashion, Marketing communication, Consumer preference, Media platforms
Author: Rupali Lamba and Saloni Pawan Diwan
Published Online: November, 2025
DOI: 10.71329/IUPJMM/2025.24.4.105-122
Keywords: CRM, CRM 2.0, Customer engagement, Co-creation, Telecom, Social media, Social CRM