Case Folio

The IUP Journal of Management Case Studies

Volume 26, Issue 3, July-September 2026

ISSN :0972-5350

It is a quarterly journal of management cases spreading across Strategy and general management, Mergers & acquisitions, Marketing, Operations, Finance, IT & systems, Corporate governance & ethics, Human resources & leadership, Creativity & innovation, Corporates & ESG, etc.

Focus Areas

  • Industry   |  
  • Management   |  
  • Corporate   |  
  • Marketing   |  
  • Human Resources   |  
  • Operations   |  
  • Corporate Finance   |  
  • E-Business   |  
  • Governance and Ethics   |  

Current Issue

Volume 26, Issue 3, July-September 2026
Ola Electric Mobility Ltd.: Navigating Growth Amidst Operational Headwinds

Author: V S Pai and Shantika U M

Published Online: September, 2026

Keywords: Electric vehicles (EVs), Business model innovation, Vertical integration, Adjacency moves, Sustainable growth

Marc Koska – A Social Entrepreneur on a Mission to ‘Auto-Disable’ a Hidden Medical Crisis

Author: V Namratha Prasad

Published Online: September, 2026

Keywords: Responsible business, Pricing models, Low-cost manufacturing, Social entrepreneurship, Five stages of social entrepreneurship

Beth Ford of Land O’Lakes: Redefining American Farming and Food Systems

Author: Syeda Ikrama and Syeda Maseeha Qumer

Published Online: September, 2026

Keywords: Responsible leadership, Sustainability, Collaboration, Innovation, Sustainable farming, Food crisis, Climate change

Estée Lauder Companies’ Acquisition of Tom Ford

Author: Mary Kristine Relopez, Vea Kristine Vallo-Magsaysay, Sandeep Puri and Raul Rodriguez

Published Online: September, 2026

Keywords: Brand management, Luxury brand positioning, Global expansion, Omnichannel, Digital marketing strategy

Forest Essentials: Where Ayurveda Wears a Luxury Label

Author: Gagandeep Singh, Manav Mehra, Yash Dukhande and Yashodhan Karulkar

Published Online: September, 2026

Keywords: Luxury ayurveda, International marketing, VRIO, Blue ocean strategy, Flywheel model, Keller’s brand resonance pyramid, Brand mantra bullseye, Brand positioning

Archives


Volume 26, Issue 2, April-June 2026

Zudio: Disrupting the Affordable Fashion Space in India

Author: Syeda Ikrama and Syeda Maseeha Qumer

Published Online: June, 2026

Keywords: Affordable fashion, Fast fashion, Value fashion brand, Disruption, Competitive strategy, Brand management

Swiggy: Aggressive Advertising and Promotional Strategies Impacting Profitability?

Author: RLVS Lavanya and Koti Vinod Babu

Published Online: June, 2026

Keywords: Digital marketing, Food delivery, Promotional strategy, Advertising spend, Customer acquisition, Brand positioning

The Entrepreneurial Journey of Aadit Palicha and Kaivalya Vohra: Building Zepto and Shaping Quick Commerce in India

Author: Prashanth Konakanchi and Indu Perepu

Published Online: June, 2026

Keywords: Entrepreneurship, Entrepreneurial behavior, Emergent strategy, Realized strategy, Abandoned strategy, Start up, Quick commerce, e-commerce

Lahori Zeera – Can the Disruptive Indian Beverage Brand Challenge Global Giants?

Author: V Namratha Prasad

Published Online: June, 2026

Keywords: Entrepreneurial process, Brand equity, Ansoff matrix, Brand positioning, New product development, Pricing, Targeting

Building Inclusive Entrepreneurial Ecosystems in the Metaverse

Author: Meher Goru and Vijayabaskar Masilamani

Published Online: June, 2026

Keywords: .