Jun'19


Case Folio
The IUP Journal of Management Case Studies

ISSN: 0972-5350

It is a quarterly journal focusing on thought-provoking case studies covering different aspects of management. It is a useful reference for all executives, managers, practitioners, faculty members and students.

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Highlights
  • A quarterly refereed journal focusing on thought-provoking case studies covering different aspects of management.
  • Selected teaching cases that faculty members and trainers around the world will love to take into their classrooms.
  • A useful reference for all executives, managers, practitioners, faculty members and students who want to upgrade their knowledge and skills
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CheckOut
Article   Price (₹) Buy
Apple's HomeKit: Bringing the 'Internet of Things' into Homes
50
Blue Shears: Bespoke in Japan
50
Dr. Reddy's Laboratories: Challenges Ahead for Erez Israeli
50
Jan Aushadhi - Taking Medicines to the Masses
50
Contents : (Jun'19)

Apple's HomeKit: Bringing the 'Internet of Things' into Homes
Namratha V Prasad and Debapratim Purkayastha


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Blue Shears: Bespoke in Japan
Caroline S L Tan

The case introduces the students to the world of Blue Shears and bespoke tailoring, as it faces the question of whether to expand its market or otherwise and how to manage its brand and social media platform more effectively. What is interesting about this case is that it can be used in different courses from three different angles: Segmentation, Targeting and Positioning (STP), social media marketing and brand management.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Dr. Reddy's Laboratories: Challenges Ahead for Erez Israeli
Rupali Chaudhuri and Indu Perepu


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Jan Aushadhi - Taking Medicines to the Masses
Anil Anirudhan, K B S Kumar and Sanjib Dutta


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

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