The IUP Journal of Case Folio

ISSN :0972-5350

It is a quarterly journal of management cases spreading across Strategy and general management, Mergers & acquisitions, Marketing, Operations, Finance, IT & systems, Corporate governance & ethics, Human resources & leadership, Creativity & innovation, Corporates & ESG, etc.

Focus Areas

  • Industry   |
  • Management   |
  • Corporate   |
  • Marketing   |
  • Human Resources   |
  • Operations   |
  • Corporate Finance   |
  • E-Business   |
  • Governance and Ethics   |
Zepto: Redefining the Indian Online Grocery Market

Author: Smita Ray and Manish Agarwal

Hemalatha Annamalai: Woman Pioneer of India’s Electric Vehicle Revolution

Author: Koti Vinod Babu and V Namratha Prasad

OYO’s Success Story

Author: Arnaz Kaizad Wadia

Marketing and Growth Strategies of M D Hygiene Pvt. Ltd: A Healthcare and Hygiene Indian Brand

Author: Priyanka Rawal and Ankush Sharma

Technological Transformation at McDonald’s

Author: Chandan A Chavadi, Pradeep P, Bhartrihari Pandiya and Ravindran K