The IUP Journal of Brand Management

ISSN : 0972-9097

A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database

It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.

Influence of Conversational AI on Consumer Engagement with Brands: A Bibliometric Analysi

Author: Paramjit Singh and Anshika Prakash

Price: 100 Details
AI-Driven Emotional Storytelling for Brand Narrative Strategies and Consumer Perception

Author: Aarzoo and Ruhi Lal

Price: 100 Details
Brand Experience: A Behavioral Perspective

Author: Jose Mathews

Price: 100 Details
Destination Branding in Crisis: Reflections on Strategic Resilience and Recovery

Author: Sabari Shankar Ravichandran

Price: 100 Details