ISSN :0972-6845
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.
Author: Infas Malik C and Hem Chand Jain
Author: Rupa Rathee and Pallavi Rajain
Author: Gunjan Malik, Purvi Saini, Anoop Kumar, Jyoti and Shilpi
Author: Naveen Kumar R, A John William, Saket Ranjan Praveer,Pavithra R and Yuvaraj V
Author: Sunil Joseph Aand Shiny C M
Author: Asma Anjum and Manju Priya R
Author: Chhagan Donode, Venugopal Rao, Sunny Bose and Vikas Gautam
Author: Neiba and N Tejmani Singh