The IUP Journal of Marketing Management

ISSN :0972-6845

A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database

It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers, Corporate brand cocreation and Integrated brand communication, Product branding vs. Service branding, Retail branding, Branding for non-profit organizations, Brand metrics and Brand analytics, Brand research methods and Management strategies, Brand valuation.

Focus Areas

  • Marketing Strategy   |
  • Marketing Research and Techniques   |
  • Brand Management   |
  • Advertising   |
  • Consumer Behavior   |
  • Emerging and Interdisciplinary Issues   |
Influence of Masstige Value and Country of Origin on Indian Tablet Users: A Comparative Analysis of Apple, Samsung and Lenovo

Author: Infas Malik C and Hem Chand Jain

Price: 100 Details
Multisensory Marketing: Influence of Retail Environment on Customer Emotions and Behavior

Author: Rupa Rathee and Pallavi Rajain

Price: 100 Details
Exploring the Attributes of Instagram Food Vloggers: A Study Using UGT Framework

Author: Gunjan Malik, Purvi Saini, Anoop Kumar, Jyoti and Shilpi

Price: 100 Details
Investigating the Antecedents of Repurchase Intention: A Study Using Augmented SOR Framework

Author: Naveen Kumar R, A John William, Saket Ranjan Praveer,Pavithra R and Yuvaraj V

Price: 100 Details
Elderly Consumers’ Vulnerability to Mobile Banking Services

Author: Sunil Joseph Aand Shiny C M

Price: 100 Details
Impact of AI-Driven Digital Marketing on Data Privacy and Consumer Behavior: An SEM Study

Author: Asma Anjum and Manju Priya R

Price: 100 Details
Effect of Cosmopolitanism and Country Image on Psychic Distance: Evidence from Nordic Region and East Europe

Author: Chhagan Donode, Venugopal Rao, Sunny Bose and Vikas Gautam

Price: 100 Details
Factors Influencing Consumer Preference Towards Organic Food Products in Manipur

Author: Neiba and N Tejmani Singh

Price: 100 Details