Jan'22


The IUP Journal of Management Research

ISSN: 0972-5342

A 'peer reviewed' journal indexed on Cabell's Directory,
and also distributed by EBSCO and Proquest Database

It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Strategic Management
  • Innovation
  • Entrepreneurship Senior Management
  • Marketing
  • HRD
  • Finance & Control
  • Governance & Ethics
CheckOut
Article   Price (₹) Buy
The Impact of Service Quality on Customer Satisfaction: A Study of Retail Banking in Mumbai
50
Predicting Movie Ticket Sales Using Google Trends: Implication of Big Data Analytics
50
Content Sharing and Communication on Social Media Platforms: A Review
50
A Study of Human Resource Development Climate in a Garment Manufacturing Company in Chennai
50
       
Contents : (Jan' 2022)

The Impact of Service Quality on Customer Satisfaction: A Study of Retail Banking in Mumbai
Devaki Nadkarni and Dinesh D Harsolekar

Retail banking is facing challenges because of economic uncertainties, rapidly changing technologies, tech-savvy, well-informed demanding customers and fierce competition. It is crucial for banks to understand changing customer expectations and comply with them. Service quality is the ability of a service provider to satisfy its customers efficiently, and it affects customer loyalty. The study aims to find out the important attributes of service quality in retail banking that can be used to assess the quality of service as perceived by customers and influences customer satisfaction. It includes the perceptions of 220 customers of all the three types of banks, namely, public sector, private sector and cooperative in Mumbai. After analysis, five dimensions of service quality emerged. It is found that 'Service delivery' has the maximum influence on customer satisfaction, followed by 'Net banking'. This validates that a bank that focuses on providing excellent and genuine customer service will differentiate itself from its competitor and would be successful in improving the brand's reputation and creating customer loyalty and trust.


© 2022 IUP. All Rights Reserved.

Article Price : Rs.50

Predicting Movie Ticket Sales Using Google Trends: Implication of Big Data Analytics
Anuja Shukla, Aditya Yadav and Shiv Kumar Sharma

Electronic word-of-mouth (e-WOM) has played a significant role in influencing the sale of products. This paper analyzes the impact of e-WOM on movie ticket sales. Secondary data was collected from Box Office Mojo, and the data for reviews was collected from Rotten Tomatoes. The data was collected for 60 Hollywood movies released during the period 2018 to 2019. The results show a direct correlation between the sale of movie tickets and the number of times consumers searched for it on the Internet. Further, the results also show that online ratings given by experts and users influence movie ticket sales.


© 2022 IUP. All Rights Reserved.

Article Price : Rs.50

Content Sharing and Communication on Social Media Platforms: A Review
Yukti Ahuja and Kashika Chadha

Social media is the powerhouse of marketing where content is seeded by individuals and firms for self-promotion and building long-lasting relationships. With the introduction of Web 2.0 or an advanced version of it, social media platforms play a significant role in disseminating the firms' content or messages to their target community. With an increase in the number of social platforms and consequently, intense competition among social media sites, channel selection has become a significant area of study for the marketers to transmit their communication material to the target audience. With billions of interactions on social platforms like Facebook, YouTube, Twitter, Instagram, LinkedIn, etc. on a daily basis around the globe, brands have embraced social media to connect and engage with their audience. Content type, creation and delivery have become quintessential to success with the audience. Past research explored content and content marketing, but this study endeavors an in-depth investigation of social media content with respect to the platforms on which it is shared/ communicated. The authors have collected data through academic studies, white papers and industry insights to elicit the required information. The platforms used are Facebook, LinkedIn, Instagram, YouTube, Tumblr and Twitter. The findings reveal stark differences in content sharing and communication across platforms and present strategies for corporates, academicians and researchers.


© 2022 IUP. All Rights Reserved.

Article Price : Rs.50

A Study of Human Resource Development Climate in a Garment Manufacturing Company in Chennai
A Sasirekha and A Stephen

The importance of Human Resource Development (HRD) has grown exponentially, as it supports employees to develop personal and organizational skills, knowledge, and abilities. This study intends to ascertain the HRD climate, with focus on employee satisfaction, in a garment manufacturing company in Chennai, and to understand whether there exists any gender difference in this regard. The primary data, collected from a sample of 122 at different managerial levels, revealed that the HRD climate in the organization is highly satisfactory. The study also found that there exists a positive relationship between the employees' experience and satisfaction level, whereas their satisfaction level differs with respect to gender and managerial position.


© 2022 IUP. All Rights Reserved.

Article Price : Rs.50