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The IUP Journal of Management Research
ISSN: 0972-5342
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database


Previous Issues

The IUP Journal of Management Research is a quarterly research journal focusing on strategic management, innovation, entrepreneurship, marketing, HRD, governance and ethics.

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Editorial Board
Information to Authors
  • Strategic Management
  • Innovation
  • Entrepreneurship Senior Management
  • Marketing
  • HRD
  • Finance & Control
  • Governance & Ethics
Value Addition Through Fund of Funds (FoFs): A Comparison Between FoFs and Individual Mutual Funds in India
An Analysis of Capital Adequacy in Select Indian Commercial Banks: A Frontier Approach
Barriers to Digital Media Adoption: An Indian Car Buyers’ Perspective
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(April 2018)

Value Addition Through Fund of Funds (FoFs): A Comparison Between FoFs and Individual Mutual Funds in India

--M Gowri and Malabika Deo

The study attempts to evaluate the performance of Fund of Funds (FoFs) in terms of value addition over ordinary mutual funds in India. The performance of FoFs and individual mutual funds are compared with the risk-free returns as well as the benchmark index (BSC 100), which is taken as the proxy for the market returns. Samples were collected from the AMFI websites and respective AMC websites fr om April 1, 2007 to March 31, 2014 and the returns were calculated from the respective scheme’s NAV price. The methods used in the study are risk adjusted tools of Sharpe ratio, Treynor ratio and Jensen Alpha. An analysis performed on the sample of equity-oriented fund of mutual funds showed that all the FoFs and individual mutual funds under study earned positive returns in excess of the risk-free rate of return offered by 91 days Treasury bill. The comparison between rates of return of the benchmark index and the sample of FoFs indicated that a majority of the equity FoFs have overperformed the benchmark. Such results might have been the result of well-designed diversification strategies in the portfolios. The results reveal that the performance of FoFs posted positive Sharpe, Treynor and Jensen Alpha. The better performance of FoFs strongly explained the added value of FOF in comparison to individual mutual funds in India.

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Article Price : Rs.50

An Analysis of Capital Adequacy in Select Indian Commercial Banks: A Frontier Approach

--Swapna Samanta and Tanupa Chakraborty

The paper introduces a different viewpoint towards capital adequacy measurement of Indian commercial banks by applying Data Envelopment Analysis (DEA). DEA investigates the relative adequacy of core capital of the banks with respect to their risk-weighted assets corresponding to the three risk types—credit risk, market risk and operational risk. The study categorizes the sample into two groups, i.e., Public Sector Banks (PSBs) and Non-Public Sector Banks (non-PSBs—comprising Private Sector and Foreign Banks), and uses the bilateral model of DEA for comparing the capital adequacy efficiency scores of the two groups. The results reveal that the distribution of efficiency scores for the two groups is significantly different, and that the non-PSBs consistently outperform their PSB counterparts in terms of capital adequacy.

Article Price : Rs.50

Barriers to Digital Media Adoption: An Indian Car Buyers’ Perspective

--Rekha and Aparna Mishra

Digital medium without a doubt has exerted one of the strongest influences on consumers and marketers. Consumer behavior in digital realms has undergone significant changes, thereby opening a plethora of opportunities for the marketers. There is augmented enthusiasm surrounding digital media, however, there are certain issues with this contemporary medium which are not fully resolved. These barriers have not been given their due importance in the available literature. This study tries to fulfill this gap by conducting an empirical study that would highlight the barriers to digital media adoption from Indian car buyers’ perspective. The data was collected from 784 respondents from the study’s sampling area Delhi. 200 respondents (26%) never used digital communication channels while buying a car and exclusively used traditional communication channels. The study revealed the barriers to digital media adoption among Indian car buyers and also identified distinct customer segments making exclusive use of traditional communication channels while buying a car. Chi-square test and Cluster analysis were used as inferential statistics, and it was ascertained that the non-authentic nature of digital media was the prime barrier to digital media adoption among Indian car buyers. The study also revealed two specific segments, namely ,‘Traditional Laggards’ and ‘Struggling Learners’, using traditional channels of communication while buying a car.

Article Price : Rs.50





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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.