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The IUP Journal of Management Research
ISSN: 0972-5342
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database


Previous Issues

The IUP Journal of Management Research is a quarterly research journal focusing on strategic management, innovation, entrepreneurship, marketing, HRD, governance and ethics.

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Editorial Board
Information to Authors
  • Strategic Management
  • Innovation
  • Entrepreneurship Senior Management
  • Marketing
  • HRD
  • Finance & Control
  • Governance & Ethics
Sustainable Development Practices Adopted by SMEs in a Developing Economy: An Empirical Study
Cost Escalation as a Risk in Construction Contracts
Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysisdav
Enhancing Customer Value Creation with Market Culture: Developing 7Cs Framework
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(July 2018)

Sustainable Development Practices Adopted by SMEs in a Developing Economy: An Empirical Study

--B Uma Maheswari, R Nandagopal and D Kavitha An Empirical Study

The dynamic global business scenario has created the need for sustainable businesses. Sustainability is the new buzzword generating a need to rewrite business strategies across all enterprises, big or small. For creation of such strategies, there is a need to understand the prevalent sustainability scenario. With hardly any research on this subject in the small business context, an attempt is made in this paper to understand the sustainability practices in Small and Medium Enterprises (SMEs). The primary data of 220 SMEs in Coimbatore has been collected using a structured questionnaire. Environmental, economic and social sustainability practices undertaken by such firms have been studied. Policy makers and academicians can use the findings of this study to devise policies and training programs exclusively for the SMEs to enable them to become sustainable businesses of the future.

© 2018 IUP. All Rights Reserved.

Article Price : Rs.50

Cost Escalation as a Risk in Construction Contracts

--Vineet Kumar Mehta, Nishith Jain, Saket Kumar, Sagnik Deb and Smitha Yadav

The increase in cost due to inflation has been a concern in the construction industry. In long-term projects, it becomes even more essential to know the cost for future planning and budget approval. This study attempts to adopt the probabilistic approach to put forth the prediction of cost escalation and compares the same with the actual cost and World Bank formula to demonstrate how the proposed method could lead to a more realistic way of forecasting.

Article Price : Rs.50

Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysisdav

--Chette Srinivas Yadav and A Sudhakar

The objective of this study is to check the socioeconomic factors influencing purchase decision making among health insurance policyholders in India. Data was collected through a structured questionnaire given to 170 customers. Data analysis was done through regression with the help of the 170 responses received. The study found that the dependent factor, i.e., health insurance institutional choice, and the independent factors, viz., age, gender, income, marital status, and cover HI, have a significant impact on the decision making process.

Article Price : Rs.50

Enhancing Customer Value Creation with Market Culture: Developing 7Cs Framework

--Pankaj M Madhani

Market culture is a corporate business philosophy that puts the customer’s satisfaction first, while taking into account the role played by the other market factors. Market culture addresses the degree to which the customer’s values and beliefs are embedded within the organization and in its activities. Market culture consists of some combination of artifacts, values and norms, and underlying assumptions that organizational members share about their customer-centric behavior. This study focuses on market culture and identifies various elements in terms of 7Cs framework for building market culture. These 7Cs of market culture are: customer insight, competitor awareness, collaborative approach, CEO leadership, criteria for decision making, compensation strategy, and customer value. Significant steps can be taken in each of the 7Cs to strengthen an organization’s market culture. The study develops various frameworks to establish a relationship between market culture and firm valuation and also provides supporting illustrations.

Article Price : Rs.50





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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.