Jan'24
|
|
The IUP Journal of Management Research
ISSN: 0972-5342
A "peer-reviewed" journal included in EBSCO and ProQuest (Part of Clarivate) Database
It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.
| Focus Areas | |
|---|---|
|
|
|
|
|
|
|||
| Article | Price (₹) | ||
| Bibliometric and Narrative Literature Review on Workplace Practices and Employee Wellbeing During Covid-19 Pandemic |
100
|
||
| Organizational Social Capital and Its Effect on Performance: A Theoretical Framework Based on Literature Review |
100
|
||
| Influence of Advertising Media on Consumer Perception and Buying Behavior: A Study on Branded Jewelers in Karnataka |
100
|
||
Bibliometric and Narrative Literature Review on Workplace Practices and Employee Wellbeing During Covid-19 Pandemic
The Covid-19 pandemic enforced numerous restrictions across the world which deeply affected the working environment and the employees' wellbeing. The study reviews the literature on workplace practices and employee wellbeing during the pandemic, focusing on the most frequently used keywords, the most contributing authors, and the connection between them. The most used keywords are 'Humans' and 'Covid-19,' and Fujino Y is the most contributing author. The analysis reveals positive and negative impacts of the outbreak on workplace and employees, and suggests some potential measures. The workplace promoted greater flexibility, autonomy, creativity, skill development, higher productivity, and job satisfaction. It suffered from excessive workload, long working hours, poor Internet, and lack of amenities and space. Employees experienced stress, anger, anxiety, depression, emotional distress, loneliness, fear, post traumatic stress disorder (PTSD), weight gain, and excessive use of drugs and alcohol. The findings may help managers in strategic decision-making and tailor policies and interventions, creating a supportive and resilient work environment, thereby fostering employee satisfaction, productivity, and overall organizational success.
Organizational Social Capital and Its Effect on Performance: A Theoretical Framework Based on Literature Review
The study constructs a conceptual framework elucidating the intricate dynamics between organizational social capital, organizational justice, employee wellbeing and organizational performance. It positions organizational justice as an exogenous variable influencing social capital, which in turn impacts the wellbeing of employees, thereby shaping organizational performance. A thorough review of literature on organizational social capital and its impact on performance identifies a significant research gap. The study posits that organizational justice initiates and influences social capital, subsequently affecting employee wellbeing, which in a cascading effect contributes to organizational performance. The study not only explores the interrelatedness of various dimensions of social capital but also expands the scope of organizational social capital research. By establishing a direct relationship with firm performance, the study extends beyond the individual level, providing valuable insights into how social capital influences the overall effectiveness and success of an organization.
Influence of Advertising Media on Consumer Perception and Buying Behavior: A Study on Branded Jewelers in Karnataka
The study seeks to understand the influence of various advertising media selected by branded jewelers on consumer perception and buying behavior in Hubballi, Karnataka, India. The study also examines the advertising preferences of consumers in this regard. The study used analysis of variance (ANOVA) and correlation test, and SPSS for analysis of data. Interaction effect of messages, as perceived by consumers, is assessed through mediation analysis using R Programming. The findings indicate that newspaper ads, handbills and phone calls to consumers have a greater influence on their buying behavior. Based on the findings, the study also makes a few recommendations to branded jewelers.
Upload Articles
Click here
to upload your Articles
- HRM Review
- Marketing Mastermind
- Global CEO
- The IUPs World of IOT