Jul'19


The IUP Journal of Management Research

ISSN: 0972-5342

UGC Approved Journal @ Sl.No: 46843

A 'peer reviewed' journal indexed on Cabell's Directory,
and also distributed by EBSCO and Proquest Database

It is a quarterly research journal focusing on Strategic management, Innovation, Entrepreneurship, Marketing, Organizational growth and Sustainability strategies, HR policies and management of HR, Organizational culture, Training and development, Management of loyalty, Governance and ethics, etc.

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Focus Areas
  • Strategic Management
  • Innovation
  • Entrepreneurship Senior Management
  • Marketing
  • HRD
  • Finance & Control
  • Governance & Ethics
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Article   Price (₹) Buy
Vigorousness of Asset Pricing Models: Evidence from the Stock Market in India
50
Economic Factors Influencing Indian Older Homeowners’ Decision to Opt for Reverse Mortgage: An Empirical Investigation
50
Factors Affecting the Success of Joint Ventures in Indian Construction Firms
50
Perceived Recourse and Redress Risk: Remedy Risk Before Purchase and Its Impact on Purchase Intention
50
       
Contents : (Jul'2019)

Vigorousness of Asset Pricing Models: Evidence from the Stock Market in India
Mobin Anwar and Sanjay Kumar

There is an inextricable link between money market and foreign exchange (forex) The volatile behavior of price of capital assets is always interesting for different stakeholders of capital markets. It is fluctuation in the price of the asset which is responsible for the capital gain or loss of the investor. What a sensible investor wants, is a model that will predict the rise and fall of price of securities up to a greater degree. A significant milestone in the journey of prediction of price of securities was Capital Asset Pricing Model (CAPM) in 1964. After CAPM, there was a flood-like situation in the literature of asset pricing models. Fama and French (1993) proposed three-factor model, which is an extension of the conventional CAPM. The present study is an attempt to detect the presence of monotonic models in Indian capital market. The study deals with the period from April 1, 2009 to March 31, 2016. The study confirms that the two-factor model with value premium as extended variable is better than the prolonged CAPM and the superiority of Fama and French three-factor model in Indian stock market. The study also confirms the wellbeing of CAPM.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Economic Factors Influencing Indian Older Homeowners’ Decision to Opt for Reverse Mortgage: An Empirical Investigation
Sarita Gupta and Sanjay Kumar

The paper investigates what economic factors contribute most to the uptake of reverse mortgage by the Indian elderly homeowners. Binary logistic regression is used on a cross-sectional primary dataset of 410 elderly homeowners residing in different metro and non-metro cities of India. The result reveals that economic factors play an important role in reverse mortgage decision making. Coefficients related to employment status, income, cash sufficiency, insurance and financial wellbeing of the children are found to be significant factors that influence the elderly homeowners in opting for reverse mortgage. Being employed, cashconstrained and absence of insurance are significant and positive determinants of reverse mortgage uptake, while higher family income of elderly homeowners significantly reduces the probability in reverse mortgage participation. Further, the results indicate that financial wellbeing of children plays a significant and positive role in uptake of reverse mortgage by parents. Possession of high home equity and financial assets does not contribute significantly to reverse mortgage uptake. Overall results suggest that more liberal provisions like enhancing the cap of loan limit and higher Loan to Value (LTV) ratio should be introduced so that it can work like a cushion for elderly homeowners in their later life.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Factors Affecting the Success of Joint Ventures in Indian Construction Firms
Pradeepta Kumar Samanta and Harish Kumar Singla

The present study is an attempt to find out the factors affecting the success of joint ventures in construction firms in India. For this purpose, the study identified several critical factors based on a very comprehensive literature review and developed a questionnaire. The questionnaire was tested for its reliability and was pretested. The final questionnaire was administered to respondents having experience in dealing with joint ventures in the construction sector working on behalf of clients, contractors and consultants. Factor analysis was performed to group the items of the questionnaire, and a total of six factors were extracted, namely, cultural fitness with host nation, organizational fitness, partner synergy, relationship building and maintaining the relationship, proper management of joint venture and joint venture drivers. The overall variance explained by all the factors is 77%, while cultural fitness explained 38% of the variance.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Perceived Recourse and Redress Risk: Remedy Risk Before Purchase and Its Impact on Purchase Intention
Purva Kansal and Suriti Goel

Purchase intention of customers has baffled many researchers for decades, and as such in an attempt to effectively influence purchase intention, researchers frequently study it. Purchase intention is influenced by cognitive dissonance, which in turn is influenced by a factor known as Perceived Recourse and Redress Risk (PRRR). This risk is an extension of the perceived risk literature. PRRR is used as a measure to analyze the efficiency of complaint management systems. The present study aims to analyze how consumers perceive the complaint management system of companies (PRRR) and its effect on perception of cognitive dissonance with its subsequent effect on purchase intention. This relationship was also tested across gender. The study was carried out in the pre-purchase context on a sample of 600 respondents across five cities using structural equation modeling. The results indicate that cognitive dissonance mediated this relationship. Furthermore, the mediation was present in the case of females and not in the case of males. The study leaves an implication for marketers to aim at creating a positive image of complaint management system in the minds of customers that would help them in decreasing their perception of cognitive dissonance and enhancing the intention to buy.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

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