Published Online:September 2024
Product Name:The IUP Journal of Information Technology
Product Type:Article
Product Code:
Author Name:Subhasis Ray
Availability:YES
Subject/Domain:Engineering
Download Format:PDF
Pages:12
Unbelievable progress in creating real-looking texts, audios and videos, numerous product designs and templates using generative artificial intelligence (GenAI)-enabled technologies have made work easier. However, they have their possible ill-effects too. Since the fruition of regulatory framework trails technological evolution, the future can see a virus-antivirus kind of ecosystem, where one set of GenAI tools will create contents that look most authentic and evade plagiarism and the other set will be busy trapping those. This study delves deep into the working of GenAI, various industry use cases, risk paradigms, and how organizations can start adopting the same, as it may be impossible to deny GenAI’s business benefits for long.
Like personal computers in the 1950s and the Internet in the 1990s, artificial intelligence (AI) has shown all promises to be equally or more pervasive and disruptive in the 2020s and onwards. From the publication of numerous papers on generative AI (GenAI), a subdiscipline within AI, in a single issue of Harvard Business Review (November-December, 2023), one can easily comprehend how important it is going to be in the not-too-distant future. GenAI can create new content, such as texts, images, audios and videos that are hard to decipher from similar human creations. Naturally, various technology companies, such as Google, Microsoft, Baidu and Apple, are putting more and more efforts to make them more real (Heeter et al., 2023). ChatGPT, a chatbot capable of creating articles, poems and computer programs, is a prominent example of this technology. It has been developed by OpenAI, a research organization backed by Microsoft. Its ability to produce high quality content is impressive, but a little scary too, and naturally, it has gained significant traction since its inception in November 2022 (Jose, 2023).