Published Online:July 2024
Product Name:The IUP Journal of Corporate Governance
Product Type:Article
Product Code:
Author Name:Swati Sisodia, Meena Galliara and Ramesh Bhat
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:16
Maternal mortality (MM) remains a pressing global health concern despite the concerted efforts outlined in the UN Sustainable Development Goals (SDGs). Target 3.1 of SDGs sets an objective to reduce maternal mortality rates (MMR) to below 70 deaths per 100,000 live births by 2030. While progress has been made, persistent disparities in access to comprehensive maternal healthcare underscore the intricate connection between maternal health and societal dynamics. In 2013, the introduction of mandatory corporate social responsibility (CSR) in India provided a unique opportunity to explore the role of corporate initiatives in improving societal issues like Maternal and Child Health (MCH). Corporate governance practices such as transparency, ethical behavior and accountability are essential for implementing effective CSR programs. Based on in-depth semi-structured interviews with diverse stakeholders, this case study explores how corporates can play an essential role in improving MCH outcomes through their CSR initiatives. Specifically, it analyzes the interventions undertaken by Ambuja Cement Foundation (ACF) in the MCH domain. Qualitative fieldwork and analysis involved thematic analysis of interviews and data triangulation from beneficiaries, NGO staff, and community workers. Applying the theoretical lens of 3-Delays Model, the findings highlight CSR’s critical role in advancing MCH outcomes in India, given India’s historical underinvestment in healthcare. By leveraging CSR initiatives, corporations can contribute significantly to narrowing the maternal and child healthcare gap, fostering sustainable development and societal wellbeing.
Everyday, about 810 women globally die from preventable pregnancy and childbirth complications. In India’s context, there are approximately 23,733 maternal deaths annually. Shockingly, India recorded the second-highest number of maternal deaths in 2020, with 24,000 reported cases, second only to Nigeria, which had 82,000 maternal deaths (WHO, 2021).