Published Online:October 2024
Product Name:The IUP Journal of Knowledge Management
Product Type:Article
Product Code:IJKM031024
Author Name:Sandeep Bhattacharjee and Sudeshna Pahari
Availability:YES
Subject/Domain:Strategic
Download Format:PDF
Pages:15
Deep learning algorithms have enabled generative artificial intelligence (GenAI), which has been increasingly popular in recent years because of its capacity to imitate and produce content that looks human. With its unparalleled capacity to create information, visuals, and even whole stories on its own, GenAI has become a game-changer across a number of industries. OpenAI’s modern GenAI framework Sora presents a new method by emphasizing symbolic operations on relational algorithms. Sora stands out as a potentially game-changing technology with broad applications for companies across the globe. Sora’s capabilities can not only generate new possibilities but also contribute in the enrichment of knowledge databases in applicable domains. This paper examines Sora’s potential in the corporate environment by outlining its salient characteristics, practical uses, and possible economic effects. A few recommendations for possible uses in different business fields such as knowledge management, etc. have been included, based on the predictive abilities. Further, a model has been proposed for refining the image/ video/audio output. This study offers scholars, academicians, and business professionals fresh perspectives that could spur more research advancement
Sora is a generative artificial intelligence (GenAI) model developed by OpenAI to generate videos based on user prompts. It constructs realistic scenaries based on textual instructions, demonstrating its exceptional ability to interpret and visualize complicated tales.