Published Online:January 2025
Product Name:The IUP Journal of Knowledge Management
Product Type:Article
Product Code:010125
DOI:10.71329/IUPJKM/2025.23.1.5-32
Author Name:Viridiana Leal-Soto and Alonso Perez-Soltero
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:5-32
The uncertainty of a new global contingency requires companies to be better prepared in certain organizational aspects that were not relevant before the Covid-19 pandemic. Today, organizations must seek better alternatives to be able to act in the event of another eventuality of this nature, taking the previous pandemic as an experience. Based on a review of literature and related studies, this paper presents a descriptive situational analysis of a Mexican cleaning products distribution company that describes its situation before, during, and after the Covid-19 pandemic and proposes organizational survival strategies for future contingencies. The analysis was carried out as a follow-up to the results obtained in the study by Perez-Soltero and Leal-Soto (2024) considering the factors that were found associated with the Covid-19 effect (organizational structure, interrelationships, market positioning, work modality, health, communication, technological systems, and training) through an analytical synthesis of the actions that were carried out in the organization related to knowledge management processes (capture and/or creation of knowledge, exchange and dissemination of knowledge, and acquisition and application of knowledge). The main results show the integration of the common use of technology and innovation in the factors of communication, training, and interrelationships, as well as the normalization of the use of digital platforms and tools as a business strategy. It was also found that the company studied managed to expand its market niche, increased its sales and customers significantly during the pandemic, in addition to the creation of new positions and work areas; because by its nature it was an essential company during the crisis. Finally, some organizational survival strategies are described that could mitigate future contingencies of this nature.
The Covid-19 pandemic had multiple impacts on various aspects of humanity, including economic and organizational impacts. At the beginning of the Covid-19 pandemic worldwide, there was no clear policy approach (Li et al., 2023); however, many governments around the world tried to support companies and businesses in an effort to mitigate