Published Online:October 2024
Product Name:The IUP Journal of Accounting Research & Audit Practices
Product Type:Article
Product Code:IJARAP161024
Author Name:Ravi Sankar Pasupuleti and Deepthi Thiyyagura
Availability:YES
Subject/Domain:Finance
Download Format:PDF
Pages:355-376
This paper explores the continuance intention of mobile banking (m-banking) users, using technology continuance theory (TCT), with trust incorporated as a construct into the model. Data collection was conducted using online Google Forms, which yielded 277 usable responses for analysis. Structural Equation Modeling through Confirmatory Factor Analysis was employed to scrutinize and validate the proposed hypotheses. The results revealed the significance of all the proposed hypotheses. The findings underscore the pivotal role of perceived usefulness, attitude and satisfaction in shaping users’ continuance intention towards m-banking services. The study offers valuable insights on the factors influencing users’ decision to persist with m-banking. Finally, the paper discusses the implications, limitations and directions for future research, providing a comprehensive overview of the study’s outcomes and avenues for further exploration in the dynamic landscape of m-banking.
The 21st century has witnessed a notable advancement in financial services through digitization. This innovation holds the potential to enhance transparency, accessibility and efficiency in traditional financial services (Pazarbasioglu et al., 2020).