Author Guidelines

  • Teaching Case: Case Folio accepts only teaching cases, not research cases.
  • The case should be typed in MS Word.
  • Title of the case should be followed by name, e-mail and affiliation of author(s).
  • The case study should be accompanied with a declaration to the effect that it is the original work of the author(s) and has not been submitted for publication anywhere else.
  • In case of case studies presented/submitted in a conference/seminar, details must be clearly mentioned, and the author should specify with whom the copyright rests.
  • It is the responsibility of the authors to obtain permission for reproduction of figures, tables, etc., from published sources.
  • The authors should adhere to the ethical standards—as described in our website https://www.iupindia.in/Publication_Ethics.asp —while submitting the paper.
  • Authors should submit a copyright declaration form.
  • Though all case studies are not alike and structure may vary depending on the objective of the case study, whenever possible try to follow this structure: Introduction – background – Problem/Challenge – what the company did about it – Reactions/Results – The road ahead (that could include any other immediate issues to be addressed). The ‘introduction’ section will introduce the key aspects of the case including the immediate issues to be addressed (so it’s better to write this section after the rest of the case study has been prepared).
  • A case should include relevant factual information (facts and figures), and opinions (opinions to be attributed to analysts, experts, etc. as may be the case). The reader should not perceive that the author is endorsing or criticizing a particular decision/aspect of the company. Your own opinions, analyses, etc. are to be put only in the Teaching Note not in the case study.
  • The language used should be straight forward (no flowery words or phrases… minimal use of superlatives… no ranting and raving).
  • Slanderous and libelous statements should be avoided. If any such statements are very important to the objective of the case, the author may include it but s/he should ensure that the source is a good one and also cite it properly.
  • No sentence or part of sentence should be copied directly from the source (unless when quoted). Everything should be rewritten. The author should also note that the structure and flow of the case should also not be similar to that of any article. Only the information should be taken from the source files, the language and flow of the case study should be that of the author.
  • Wherever possible, adapt the figures and try to present data in a different way. This applies to Exhibits too.
  • Pay attention to detail. Ensure that that there is no mis-representation of data. Ensure that there are no spelling/grammatical errors and typos. In particular, pay close attention to spelling of proper nouns (names).
  • Direct quotes from the various actors in the case study can be used at relevant places in the body of the text as these quotes liven up the script and also provide more credibility to the write-up.
  • See that the case study is not one sided. A good case study should have multiple perspectives.
  • Write the case in the past tense. Provide dates/periods liberally, avoid use of words such as ‘recently’, ‘today’, ‘tomorrow’, ‘this month’, ‘last month’, ‘last year’, ‘next year’, ‘next five years’, etc. This will ensure that your write-up is timeless and people using the case study even 5-10 years after the case is published can also relate to it.
  • Avoid using units such as lacs, crores, etc. Use ‘000, millions and billions, etc. instead. For currency other than US$, £, and €, the conversion value in US$ should be provided. On the very first instance when you mention a different currency (e.g. Rs.) you should put a footnote such as: ‘As of December 2008, US$1 was approximately equal to Rs.49.30.’
  • When referring to any organization for the first time, provide a footnote.
  • When used for the first time, the full name of people, companies, etc. should be used. A shorter name can be put in parenthesis, and this can be used for the rest of the text. For example, Myron E Ullman III (Ullman), Ajim Hasham Premji (Premji), E. I. du Pont de Nemours and Company (DuPont) etc.
  • The default font should be Times New Roman 11.
  • All cases must be accompanied by a comprehensive Teaching Note. The Teaching Note will not be published.
  • A field case has to be sent along with a letter authorizing publication from a competent authority in the organization on which the case is based. A case based on public or secondary information must have all sources clearly cited. For a case based on secondary information, a release letter is not required.
  • Fictional cases will not be considered for publication.
  • References
    • Complete list of references cited in the text must be provided
    • In-text citations should follow the format: Haggerty and Ericson (2000) describe…
    • Reference list should be in APA style, for example:
      • Haggerty, K. D., & Ericson, R. V. (2000). The surveillant assemblage. British Journal of Sociology, 51(4), 605–622.
      • Schein, E. H., & Schein, P. (2016). Organizational culture and leadership (5th ed.). Wiley.
  • Manuscripts should be addressed to:
    The Editor-in-Chief
    Case Folio
    IUP Publications
    (A Division of The ICFAI Society)
    Plot No. 52, Nagarjuna Hills, Panjagutta
    Hyderabad 500082, Telangana, India
    Tel: +91 9052294946
  • Manuscripts of all categories are to be submitted online to: casefolio@iupindia.in; info@iupindia.in or directly uploaded to the respective Journal at: www.iupindia.in