Published Online:September 2023
Product Name:The IUP Journal of Soft Skills
Product Type:Article
Product Code:
Author Name:Mayukh Mukhopadhyay
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:12
The objective of the paper is to present a retrospective account of the origin, development, and present status of Symbolic Convergence Theory (SCT). According to SCT, the communicative value of sharing imaginations stems from its capacity to generate a symbolic consciousness that is part of reality. It is a general hypothesis that serves to explain vast portions of interpersonal communication in small groups, public, organizations, and between cultures. Along with its background and related research, the study lists the anatomical parts. This is done by focusing on six meta theoretical concept structures. The study also shows how SCT has been used to solve interdisciplinary communication problems and discusses its biggest criticism and possible directions for future research and development. SCT can be used to solve real-world problems like recruiting new doctors, building relationships, and making a new corporate brand and culture. The importance of analyzing SCT in organizational contexts is growing, and this concept note will aid scholars in formulating future research agendas
By examining phenomena, scholars come up with general theories. The way the natural sciences work is used to build a general theory. A general theory is something like Newton’s Theory of Gravity. What makes an apple fall toward the Earth is the same thing that makes a planet in an elliptical orbit get pulled toward the Sun. Gravity is the force that ties these two things together. Like Newton’s Theory of Gravity, Symbolic Convergence Theory (SCT) is an overarching theory of communication that works across time and culture.