Article Details
  • Published Online:
    December  2024
  • Product Name:
    The IUP Journal of Brand Management
  • Product Type:
    Article
  • Product Code:
    IJBRM041224
  • Author Name:
    Sabari Shankar Ravichandran
  • Availability:
    YES
  • Subject/Domain:
    Marketing
  • Download Format:
    PDF
  • Pages:
    10
Destination Branding in Crisis: Reflections on Strategic Resilience and Recovery
Abstract

Introduction

Tourism is one of the most dynamic industries globally, generating substantial revenue, stimulating local economies, fostering the growth of allied businesses, and catering to a diverse spectrum of tourist motives (Shankar, 2020a, 2020b, 2021b and 2021c). According to Statista (2024), the global travel and tourism market is set to experience....