Article Details
  • Published Online:
    September  2024
  • Product Name:
    The IUP Journal of Entrepreneurship Development
  • Product Type:
    Article
  • Product Code:
    IJED010924
  • Author Name:
    Purnendu Basu
  • Availability:
    YES
  • Subject/Domain:
    Management
  • Download Format:
    PDF
  • Pages:
    23
Influence of Individualistic Values on Sustainable Entrepreneurial Intention Among Business Students in Bhutan
Abstract

This paper investigates the relationship between individualistic values and the intent of sustainable entrepreneurship among students of Gedu College of Business Studies (GCBS) in Bhutan.

Introduction

In contemporary society, entrepreneurship plays an integral role in driving economic development and societal advancement. Entrepreneurs contribute to innovation, job creation, and provision of diverse goods and services, thereby shaping the global marketplace.