Article Details
  • Published Online:
    October  2024
  • Product Name:
    The IUP Journal of Accounting Research & Audit Practices
  • Product Type:
    Article
  • Product Code:
    IJARAP271024
  • Author Name:
    P Ajith Kumar and Gattaiah Tadoori
  • Availability:
    YES
  • Subject/Domain:
    Finance
  • Download Format:
    PDF
  • Pages:
    552-562
Customer Awareness About the Financial Products and Services Offered by Banks: The Case of SBI
Abstract

Introduction

Banks have been playing a pivotal role in driving economic growth by offering a wide variety of financial products and services to meet the needs of various target customer segments.