Published Online:April 2025
Product Name:The IUP Journal of Management Research
Product Type:Article
Product Code:IJMR010425
DOI:10.71329/IUPJMR/2025.24.2.5-35
Author Name:Siddharth Chandel, Vijayta, Vikas Kumar and Aniket Bachlass
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:5-35
The study examines the demographic, geographic, psychographic, and behavioral factors affecting Internet shopping behavior and explains how they affect ecommerce uptake and consumer satisfaction. Data from 250 respondents was collected via a quantitative survey. Demographics, location, psychographics, and online shopping were included in the study. In SPSS version 26, Principal Component Analysis (PCA) and reliability tests were used to identify the characteristics of online buying behavior. The results show that money, Internet accessibility, lifestyle preferences, trust in online transactions, and established buying habits influence online shopping behavior. According to the study, demographic, geographic, psychographic, and behavioral characteristics strongly influence online shopping behavior. By enhancing rural Internet access, using personalized marketing, securing transactions, and encouraging user feedback, e-commerce companies may boost customer happiness. Future studies should examine how new technologies and cultural differences affect online shopping habits to understand global e-commerce trends better.
Online shopping has transformed the retail business and customer behavior. Technology, Internet use, and cell phones have significantly increased online purchasing during the past two decades.