Published Online:June 2025
Product Name:The IUP Journal of Financial Risk Management
Product Type:Article
Product Code:IJFRM010625
DOI:10.71329/IUPJFRM/2025.22.2.5-26
Author Name:Tasneef Nav, Saumya Shukla, Vivek Kumar Gupta and Vishnu Gupta
Availability:YES
Subject/Domain:Finance
Download Format:PDF
Pages:5-26
The paper examines investor awareness levels and factors influencing investment decisions regarding hybrid mutual funds in India. The study finds a majority with moderate investor awareness but most lack sufficient knowledge. Moreover, correlations exist between awareness levels and demographic factors such as age, marital status, education, and occupation. Statistical tests reveal significant relationships, indicating that higher awareness, greater risk tolerance, and more frequent investments correlate with broader considerations, including fund characteristics, credibility, and convenience. Demographic factors such as education and occupation also influence investment decisions, with postgraduates and professionals showing a stronger focus on credibility. Lastly, the findings emphasize the interaction effects of demographics like age and annual savings on investment considerations. The study offers significant insights into the Indian mutual fund market, aiding investors in making informed decisions aligned with their financial goals
The history of mutual funds in India is divided into five phases, starting from 1964 to 2024. The first phase began in 1964 with the establishment of UTI under RBI control. The assets under management (AUM)—total market value of investments managed by mutual fund schemes—reached 6,700 cr by 1988 (Aditya Birla Capital, 2023)