Published Online:July 2025
Product Name:The IUP Journal of Applied Finance
Product Type:Article
Product Code:IJAF040725
DOI:10.71329/IUPJAF/2025.31.3.71-93
Author Name:Tanaya Das and Sulagna Das
Availability:YES
Subject/Domain:Finance
Download Format:PDF
Pages:71-93
This study focuses on green investment choices and hidden behavioral biases and how they shape sustainable investing behavior at the district level in West Bengal, constrained by unique socioeconomic and environmental challenges. The interrelationship between behavioral finance and sustainable investing has gained some positive and significant attention over the years. Based on a systematic literature review, 96 papers were selected and examined using PRISMA software and applying different inclusion and exclusion criteria. It was found that investors with higher levels of education exhibited overconfidence in predicting returns on green investments. Hence, addressing these biases through targeted intervention can easily strengthen the participation of investors in sustainable investments.
Over the years, sustainable investing has emerged as a pivotal strategy in addressing environmental and social challenges across the globe.