Published Online:September 2025
Product Name:The IUP Journal of Business Strategy
Product Type:Article
Product Code:IJBS020925
DOI:10.71329/IUPJBS/2025.22.3.30-49
Author Name:Karri Srinivasu
Availability:YES
Subject/Domain:Management
Download Format:PDF
Pages:30-49
The Make in India initiative has fundamentally transformed India’s approach to manufacturing and industrial development since its inception in 2014. This paper examines the strategic business implications of the policy framework, proposing an integrated business model that leverages digital transformation and e-commerce platforms to maximize the policy’s potential. Through a comprehensive analysis of sectoral performance and emerging business opportunities, the paper presents a strategic framework that businesses can adopt to align with Make in India objectives, while capitalizing on India’s digital revolution. The study reveals that successful implementation requires a hybrid business model combining traditional manufacturing excellence with digital-first approaches, emphasizing the role of e-commerce platforms in scaling domestic production capabilities. The findings suggest that businesses integrating digital technologies with manufacturing operations under the Make in India umbrella achieve 40-60% higher growth rates compared to traditional manufacturing approaches.
The Union Government’s Make in India policy extends beyond industrial modernization program; it signifies a transformative vision aimed at reestablishing India as a global manufacturing powerhouse by coupling physical production strength with digital agility (Kumar & Singh, 2023).