Jun'19


The IUP Journal of Entrepreneurship Development

ISSN: 0973-2659

A 'peer reviewed' journal indexed on Cabell's Directory,
and also distributed by EBSCO and Proquest Database

It is a quarterly journal that focuses on Entrepreneurship mindset, Development of entrepreneurship, Entrepreneurship opportunity, Motivation and case studies; Entrepreneurship growth and strategy; Entrepreneurial risk and reward; Entrepreneurship across culture/gender/economic status; Ethical and moral principles, guiding entrepreneurship behavior, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Entrepreneurship Mindset
  • Entrepreneurship Opportunity
  • Motivation
  • Case Studies
Highlights
  • What Motivates Entrepreneurs and Can their Motivation be Influenced?
  • The Entrepreneurial Ethic of the Sikhs: Religious Signaling and the Importance of Social Capital for Trust and Exchange
  • Critical Issue of Starting Entrepreneurship in Kazakhstan
  • Social Wealth Creation via Experimental Entrepreneurial Philanthropy
  • Case Study - Philip F Anschutz: Entrepreneur with a "Contrarain Strategy"
  • Research Summary - Entrepreneurship as a Non-profit Seeking Activity
  • Book Review - We Got Fired! ..And it's the Best Thing That Ever Happened to us
  • Entrepreneurship Opportunity
CheckOut
Article   Price (₹) Buy
The Influence of Social, Cultural and Educational Factors on Entrepreneurial Intent and Personality Traits
50
Motivational Factors for Agripreneurship in Saitual Sericulture Cluster, Mizoram
50
The Relationship Between Government Support Programs and Performance of Small
50
Raghunandan Kamath of Natural Ice Cream: The Making of the Indian Ice Cream Baron
50
Rajendra Prasad of PRP GROUP: An Entrepreneurship Case Study
50
       
Contents : (Jun 2019)

The Influence of Social, Cultural and Educational Factors on Entrepreneurial Intent and Personality Traits
Irum Alvi and Anamika Sharma

The present study scrutinizes the social, cultural and educational factors which influence the Entrepreneurial Intent (EI) and personality traits of engineering students. It evaluates the correlation between the social, cultural and educational factors and the personality traits of the students, which stimulate or impede their EI. To measure the association between the factors selected, data is collected via questionnaire from 250 engineering students studying in a technical university in Kota, Rajasthan. The data collected is analyzed using factor analysis, KMO and Bartlett’s test, descriptive statistics, and Pearson’s correlation. This paper provides a deeper insight into the role of the selected factors in the formation of the students’ EI and has important implications for policymakers, technical educators and universities and the government in developing and planning for entrepreneurship activities, program and education for enhancing the entrepreneurial intention among engineering students.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Motivational Factors for Agripreneurship in Saitual Sericulture Cluster, Mizoram
Lalzuitluangi and Rama Ramswamy

This paper has identified several motivational factors that could have led to entrepreneurship in Saitual cluster which is located at about 77 kilometers from Aizawl, the capital city of Mizoram. Saitual cluster comprises seven villages, viz., Saitual, Keifang, Rulchawm, Maite, North Lungpher, Mualpheng and Sihfa. Sericulture has become an important occupation here in recent years after the cluster started taking its shape in 2009. The primary data was collected through a structured questionnaire, administered to all agripreneurs (180) engaged in sericulture in Saitual cluster during December 2016 to February 2017. The entrepreneurs were asked to mark the appropriate slots on a five-point Likert scale ranging from strongly disagree to strongly agree, reflecting their views on the factors that motivated them. Kruskal Wallis H-Test was used to analyze the data. Necessity motives (‘to earn a livelihood’, and ‘to give financial security to my family’) have played a predominant role in the agripreneurs opting for entrepreneurship in Saitual cluster.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

The Relationship Between Government Support Programs and Performance of Small and Medium Enterprises in Gambia
Musa L FaaL and P Pakkeerappa

The objective of this paper is to assess the relationship between government support programs and performance of Small and Medium Enterprises (SMEs) in Brikama region of Gambia. Three dimensions of government support programs, namely, training assistance, financial assistance and marketing assistance are analyzed to examine the relationship between government support programs and performance (proxied by sales, return on asset, return on equity, assets turnover, net profit and debt ratio) of SMEs. Using a questionnaire, 80 SMEs are sampled via stratified sampling method. Percentages and Pearson chi-square techniques are utilized to analyze the data. Among others, the study finds a statistically significant relationship between sales and training assistance. In addition, the relationships between marketing assistance and sales as well as marketing assistance and return on assets are found to be statistically significant. Further, the relationships between financial assistance and return on equity as well as financial assistance and debt ratio are found to be statistically significant. Therefore, there is a need for increased government support in order to enhance the performance of SMEs in Gambia.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Raghunandan Kamath of Natural Ice Cream: The Making of the Indian Ice Cream Baron
K B S Kumar and Indu Perepu

The case presents the entrepreneurial story of Raghunandan Kamath, Founder CEO of Kamath Ourtimes Ice-Creams Pvt. Ltd., popular as Natural Ice Cream. Kamath’s story is that of a tough, determined, and focused individual who faced, withstood, and overcame numerous challenges on the journey toward becoming a successful entrepreneur. Kamath founded his first humble ice cream store amidst the glitz and glamor of Juhu area in Mumbai (the financial capital of India). For Kamath, the beginning was anything but smooth. But he managed to get through the clutter of risk, uncertainty, and hardship, to come up with an innovative product and a successful business model that made Natural stand out. The case presents Kamath’s passion toward product and process innovations and continuous improvements at Natural Ice Cream.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

Rajendra Prasad of PRP GROUP: An Entrepreneurship Case Study
Karanam Nagaraja Rao and Yamuna Sastry

PRP GROUP is an event staffing model and international artist management company operating from Bengaluru. Since its initiation in 2007, it has to its credit 5,000 plus events associated with 200 plus event management companies in Bengaluru and 300 companies across India. The CEO, Rajendra Prasad always cherished that he should become a successful personality in his professional arena. A strong desire to be his own boss made him resign within three months from Convergys as a software engineer, and much against the wishes of his father, he pursued his entrepreneurial journey. The company which was started with zero investment in 2007 is now a one crore rupees net profit making company. The business idea conceived by Rajendra was unique. The manpower requirement is ‘event-specific’ and no event management company can afford to have permanent employees on roll. Event management companies conduct events on behalf of their clients, but there was no company to provide manpower for different occasions professionally. Rajendra smelt a business opportunity in this small vacuum. The authors of this study interviewed the entrepreneur and the details are presented in the form of a case study. The case study explores the entrepreneurial journey of Rajendra Prasad.


© 2019 IUP. All Rights Reserved.

Article Price : Rs.50

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