The IUP Journal of Entrepreneurship Development

ISSN: 0973-2659

A 'peer reviewed' journal indexed on Cabell's Directory,
and also distributed by EBSCO and Proquest Database

It is a quarterly journal that focuses on Entrepreneurship mindset, Development of entrepreneurship, Entrepreneurship opportunity, Motivation and case studies; Entrepreneurship growth and strategy; Entrepreneurial risk and reward; Entrepreneurship across culture/gender/economic status; Ethical and moral principles, guiding entrepreneurship behavior, etc.

Privileged access to Online edition for Subscribers.

Focus Areas
  • Entrepreneurship Mindset
  • Entrepreneurship Opportunity
  • Motivation
  • Case Studies
  • What Motivates Entrepreneurs and Can their Motivation be Influenced?
  • The Entrepreneurial Ethic of the Sikhs: Religious Signaling and the Importance of Social Capital for Trust and Exchange
  • Critical Issue of Starting Entrepreneurship in Kazakhstan
  • Social Wealth Creation via Experimental Entrepreneurial Philanthropy
  • Case Study - Philip F Anschutz: Entrepreneur with a "Contrarain Strategy"
  • Research Summary - Entrepreneurship as a Non-profit Seeking Activity
  • Book Review - We Got Fired! ..And it's the Best Thing That Ever Happened to us
  • Entrepreneurship Opportunity
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The Impact of Kudumbashree Scheme on the Marginalized Women with Reference to Alappuzha District, Kerala
Performance Evaluation of Entrepreneurship Development Schemes of National Handicapped Finance and Development Corporation
Case Study VG Siddhartha of Cafe Coffee Day: A 'Failed' Entrepreneur?
Contents : (Mar 2021)

The Impact of Kudumbashree Scheme on the Marginalized Women with Reference to Alappuzha District, Kerala
Poornima Vijaykumar and Shradha Sangeeth

Poverty, illiteracy, malnutrition, unemployment and negligence of marginalized women in the rural areas are one of the main constraints for India's development. In the recent times, there has been a changing trend in the contribution of women. In order to encourage and support their entrepreneurial skills, the Government of India (GoI) has taken various initiatives towards Self-Help Groups (SHGs) such as Kudumbashree Scheme and Stree Shakthi Scheme. Such schemes help women to increase their income and savings to attain self-reliance. The present study is a descriptive research to analyze the impact of Kudumbashree scheme on the women members in the district of Alappuzha, Kerala. The study found how marginalized women are empowered in the society through SHGs initiated by the Kudumbashree scheme. The primary data was collected from 384 women of 20,108 Neighborhood Groups (NHGs) in 12 blocks of Alappuzha district using an interview schedule, and the data was analyzed using SPSS and Microsoft Excel by performing one sample t-test and regression analysis. The respondents of the study agree that various dimensions of the Kudumbashree scheme have helped them achieve economic independence and socioeconomic empowerment, and in the upliftment of their wellbeing. Kudumbashree has improved the income and savings habit of women by making it compulsory for members to save and encourage reinvestment of money in various entrepreneurial activities. The study also observed that women were more self-reliant and confident after being part of Kudumbashree scheme.

© 2021 IUP. All Rights Reserved.

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Performance Evaluation of Entrepreneurship Development Schemes of National Handicapped Finance and Development Corporation
Shanimon S and Shalini Lawrence

The growth and development of all economies highly depend on entrepreneurial activity. Entrepreneurs are the nerves of economic development as they provide a source of income and employment. They create an atmosphere of employment generation for others, and produce new and innovative products and services. Entrepreneurial supportive environment is essential for entrepreneurship development and is evolving in the developing economies. An entrepreneurial environment has five metrics, namely, easy access to funding, entrepreneurial culture, entrepreneurial supportive regulatory measures, entrepreneurial supportive mechanism and entrepreneur-friendly policies. The public and the private sectors have an equal role to play in the development of entrepreneurial ecosystem. There are four factors necessary for entrepreneurial opportunities namely, factor-driven entrepreneurship, efficiency-driven entrepreneurship, innovation-driven entrepreneurship and necessity-driven entrepreneurship. Entrepreneurship has been considered as the backbone of economic growth. The level of economic activities of a country largely depends on the level of entrepreneurial activities in that country. Entrepreneurs are not born but can be created and nurtured through appropriate interventions in the form of entrepreneurship development programs. In the modern competitive world, a number of opportunities have emerged from the evolving Information Technology (IT) revolution. A large part of the population generally lags behind in taking advantage of the emerging IT revolution. Therefore, there is a need to provide skill development through entrepreneurship development to such people in order to bring them into the mainstream of economic development.

© 2021 IUP. All Rights Reserved.

Article Price : Rs.50

Case Study VG Siddhartha of Cafe Coffee Day: A 'Failed' Entrepreneur?
Nagendra Kumar M V

The case study is about the entrepreneurial journey of VG Siddhartha (VGS), Chairman and Managing Director, Coffee Day Enterprises Limited (CDEL). The case study describes the various dimensions of VGS as an entrepreneur, the causes of the 'self-doubt' in his entrepreneurial journey, the role of financial management and diversification strategy in his entrepreneurial development, and his dramatic fall. VGS was acknowledged as the Coffee King of India. He was responsible for creating India's popular coffee hangout place called Cafe Coffee Day (CCD). CCD gained immense popularity among the young and urban population. VGS was also acknowledged for the strategic investment decisions he took as an investment banker and as an investment analyst. VGS was enthusiastic and energetic, and was considered a visionary entrepreneur in India. His suicide in July, 2019 brought his entrepreneurial journey to an abrupt end and left the entire business world and the entrepreneurial ecosystem in India in a state of shock. In a note, VGS stated pressure from income tax department and private equity investors as a cause of his death. The incident raised several questions with respect to the challenges being faced by entrepreneurs in India.

© 2021 IUP. All Rights Reserved.

Article Price : Rs.50

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