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The IUP Journal of Soft Skills
ISSN: 0973-8479
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database


Previous Issues

In the new economy of rapid technological change and increasing business complexity, organizations are striving for developing quality human capital. Soft Skills can provide the path towards this goal. The journal focuses on the application of various concepts of communication and behavioral aspects of personal effectiveness. The journal will address all issues of soft skills including Organizational Communication (Corporate Communication), Interpersonal Communication and Global Communication (Cross-Cultural Communication). It would also address issues on stress and attitudes. The journal aims to be a medium of expression and exchange of ideas among soft skills trainers that would be of interest to academicians and industry professionals. It would also be a medium for industry professionals to share their best practices.

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Editorial Board
Information to Authors
  • Business Communication
  • Interpersonal Communication
  • Active Listening
  • Role Understanding
  • Leadership
  • Aligning Attitudes to Organizational Culture
  • Interpersonal Relations
  • Conflict Resolution 
  • Counseling and Mentoring
Changing Paradigm of Employability Skills in the Global Business World: A Review
Soft Skills: An Employability Enabler
The Science of Persuasion: A Brief Study of Its Theoretical Framework
Individual Development in the Light of the Bhagavad Gita
Assertiveness – A Win-Win Approach to Business Communication
Breaking Paradigms for Creativity and Success
Book Review Skills for Employability: A Handbook
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(June 2018)

Changing Paradigm of Employability Skills in the Global Business World: A Review

-- Ashita Bhagra and Dinesh Kumar Sharma

Soft skills form an essential aspect of the management graduates’ employability in confronting competitive situations effectively. Higher education (HE) is entrusted with the responsibility of inculcating soft skills beyond technical knowledge that students acquire at the B-School. Earlier, good academic credentials were enough for a rewarding career, but today, students need to assess the professional landscape and prepare themselves technically as well as hone their employability skills to gain and retain their job. Over the last two decades, the perspective on employability of youth has changed dramatically from defining required attributes and skills, to measuring them and embedding them in the curriculum of HE. In the past few years, the competencies required by the industry have altered considerably due to technological innovations. The focus of the paper is to traverse the gamut of perspectives related to the paradigm of employability and assess future skills requirement.

Soft Skills: An Employability Enabler

--Vandana Sharma

The present age of digitization demands dynamism from its workforce. To be able to create, innovate and execute well is expected of the manpower being churned out of the knowledge centers. The freshly turned out professional graduates are put on trial for a job and their knowledge, skills and attitude are gauged to see their industry-readiness. Along with technical or domain knowledge, the graduates are assessed on soft skills. The role of soft skills in service economy has surpassed all the realms of wisdom. The present study, conceptual in nature, is an attempt to understand graduates’ awareness about soft skills, their importance, and the impact soft skills have on building their professional career. A major thrust is put on finding out ways and means to develop soft skills for increasing the employability quotient of graduates.

The Science of Persuasion: A Brief Study of Its Theoretical Framework

-- Madhulika Panda

Persuasion is one of the commonest communicative activities in the contemporary business setup. It is in fact a very effective tool for managerial success. Persuasion demands understanding of the concerns, positions and objectives of the audience and is the process of finding meaningful benefits and creative solutions, keeping in view the needs of the audience. It is a vast science with well-defined theories and techniques. The paper attempts to study some of these techniques and theories, the knowledge of which can help achieve persuasive goals in everyday business.

Individual Development in the Light of the Bhagavad Gita

--K S Sivakumar

An attempt is made in the paper to discuss individual development in the light of the Bhagavad Gita. The need arises primarily due to the fact that while the western worldview recognizes interpersonal skills as the most dominating factor in an individual’s qualitative development, the Bhagavad Gita expounds the importance and development of the intrapersonal skills for the holistic development of individuals. According to the Bhagavad Gita, an individual/self is a combination of three dimensions: physical, psychological and spiritual. The process of self-development involves the subjugation/sublimation of the physical dimension under the psychological dimension and the subjugation/sublimation of the psychological dimension under the spiritual dimension. In the background of the Bhagavad Gita, we may develop an Indian version of soft skills and that of humanities and social sciences that would make this world a better place to live in.

Assertiveness – A Win-Win Approach to Business Communication

-- Mitashree Tripathy

Communication is a part of everyday life which guides all our relationships. Hence, the importance of communication is not restricted merely to family or friends but also has enormous significance in the business world. A large number of studies suggest that the professional life and its outcomes are decisively influenced by the way we communicate with subordinates, colleagues and managers. We often get stressed in our professional field due to a number of reasons. While we do not really want to hurt the sentiments of others, still we end up being rude or harsh, resulting in breakdown in communication and rupturing professional relationships. All efforts to bridge the gap and rebuild the relationship do not yield satisfying results. There are several reasons for such breakdown in communication. Stress is not the only reason for communication breakdown. Essentially, if the flow of communication can take various modes without the pressure of any external factor, it could be avoided. Hence, it is highly critical that words chosen to communicate, especially during testing situations, crucially match the needs of the participants and demands of the situation. This paper studies the different kinds of communication styles and focuses most essentially on the assertive style, mainly in business. It also provides examples as guidance to assertive communication and imparts knowledge on saying ‘no’ assertively.

Breaking Paradigms for Creativity and Success

--Revathi Turaga

“Ideas... Ideas... Ideas... bring us more ideas... we need more ideas... we need to be creative... we need to be more innovative...” ...words that one hears a lot from almost every organization as well as employees these days. A deeper probe into the situations however many times shows that not all organizations encourage and foster the culture of creativity within, and not all create space and time for their employees to think creatively and innovatively. But studies also show that even in organizations where there is a culture of creativity and encouragement to constantly brainstorm and generate ideas, there is a dearth of innovation. This happens because of the paradigms that we create for ourselves in every situation and context. This paper explores some such paradigms and how we can break them to think creatively to achieve success again and again.

Book Review
Skills for Employability: A Handbook

--M Sen Gupta

Reviewed by Rachna Sharma





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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.