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The IUP Journal of Soft Skills
Focus

Today, as the gloom of economic uncertainty envelopes countries across the world, business leaders, who are relentless in their pursuit of magical formulas for success, are troubled by questions like: What skills are of paramount importance to lead the followers and organizations to success? What qualities distinguish a good business leader from a great business leader? For, it is an indisputable fact that those who reach and excel at the upper echelons of corporate ladder are those who have an excellent blend of hard and soft skills. Unlike the managers who use the hard skills of planning, organizing, directing and controlling, the leaders also need to be endowed with soft skills, as leadership is primarily a process of influencing and inspiring the followers towards accomplishing the goals. The emerging trends in research on leadership indicate that acquisition of soft skills, in addition to the hard/technical skills, is slowly and steadily emerging as an important factor that distinguishes great leaders from mediocre ones. However, many organizations woefully underestimate the importance of soft skills leading to negative effects on organizational performance.

Till recently, possession of hard skills was seen as the sole reason for an individual’s success. However, with technical talent getting highly diffused and readily accessible, mere demonstration of expertise in the domain is not adequate to excel in this intensely competitive environment. Employees, who have sound technical skills but fail to interact, inspire and deal effectively with customers, subordinates, colleagues and bosses, no longer seem to make a mark in their careers. Lack of soft skills can be one of the central obstacles to career success. Hence, the industry is not only stressing on the importance of soft skills, but also making efforts to improve the soft skills of employees and managers. This issue presents interesting articles that offer profound insights and experiences from business to sports to emphasize the importance of soft skills.

Today, the world is witnessing a roaring current of change, which offers exciting opportunities to those who take advantage of change. Leaders who have a systematic, structured and planned approach to tackling inevitable aspects of change emerge more effective than their counterparts who do not. In the first paper, “Managing the Dimensions of Ethos, Pathos and Logos of Change Through Transformational Leadership”, the author, Ruta Vyas, conveys the difference leaders make while dealing with exponential changes in business landscape. The paper discusses the stages in terms of the challenges individuals face to their values and identity (Ethos), their intellect (Logos) and their emotions (Pathos), and puts forward a road map of behaviors and ideals that transformative leaders demonstrate to address each of these to bring about a successful change.

The spark that ignites organizational excellence lies in innovation which results from organizational commitment. Commitment plays an unparalleled role in the effectiveness of an organization. Employees’ willingness to exert best efforts, commitment to goals and values of the organization, and their loyalty to the organization come from unwavering commitment. In the second paper, “The Commitment Conundrum”, the author, Lalit Kumar Yadav, discusses the critical issues that Human Resource (HR) faces to induce or build commitment in employees towards achieving the objectives of the organization, and emphasizes the role of transformational leaders in ensuring organizational commitment.

When it comes to cricket, players like Donald Bradman of Australia, Vivian Richards of West Indies, Sunil Gavaskar, Kapil Dev and Sachin Tendulkar of India, and many more, have touched the peak which is impossible for many other cricketers to scale. However, many, who could not score prolifically or bowl magically, have proved to be successful leaders. In the third paper, “Mike Brearley: Leadership as a Soft Skill”, the author, R Venkatesan Iyengar, brings out the dazzling greatness of leadership skills hidden in the not-so-well-known English cricketer of the past, Mike Brearley. It is indeed true that the insights gained from Mike Brearley’s success as a cricket captain can be used to build winning employee teams and successful organizations.

Many a time, candidates facing interviews are clueless about what specific or unique skills that the employers expect in a prospective candidate. While it is hard to come out with a list of skills applicable to all sectors, one can definitely enumerate a few necessary generic skills and competencies. In the fourth paper, “X Factor: What Big Brands Look for in You”, the author, Abhinaya Rao, focuses on the new and emerging concept ‘X Factor’ and highlights how the candidates who are proficient in X factor predictably emerge triumphant in interviews conducted by flagship companies.

Soft skills training in India has largely been planned and executed on the lines of western models, and the cultural context is seemingly ignored or given inadequate importance. In the fifth paper, “Soft Skills Training in the Indian Context: Need to Prevent Cultural Hegemony”, the author, Alankrita Mahendra, asks pertinent questions like—Are we relegating our own culture to the background? Are we in the danger of losing our moorings once again to cultural hegemony, barely six decades after freeing ourselves from one?—and warns us against another cultural hegemony.

In the last paper, “Using Bloom’s Taxonomy as a Pedagogical Tool for Teaching Written Business Communication”, the author, Preeja Sreedhar, explains and applies how Bloom’s taxonomy could be effectively used as a tool of education. The paper examines the conceptual framework of Bloom’s taxonomy and its objective in today’s education, especially in the areas of curriculum designing and practical aspects of delivering the course.

The issue also includes a review of the book, Communication Strategies for Today’s Managerial Leader, authored by Deborah B Roebuck, which offers excellent ideas to hone one’s communication skills. The reviewer, Tulika Sharma, has examined the contents of the book, highlighting its merits and demerits.

-- M Showry
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Soft Skills