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The IUP Journal of Business Strategy
Focus

We are all aware that microenterprises are important for the industrial development of any country, especially countries which have abundant labor resources. The role played by these microenterprises in countries such as India is immense as they are effective tools for sustainable livelihood, employment generation and empowerment of women, besides contributing to the country’s GDP and social upliftment. In the first paper, “A Framework for the Development and Success of Microenterprises in India”, the authors, Debanjan Nag and Niladri Das, attempt to put together a framework necessary for the development and success of microenterprises in India by identifying two broad dimensions from literature—individual and business factors. The authors, through the framework, convey that decisions related to microenterprises at the planning and policy implementation level must incorporate these dimensions and sub-dimensions. Doing so will ensure that these enterprises develop and accomplish the purpose for which they are established. According to the authors, since this is the first study in the Indian context, more variables can be incorporated in future studies and relationships can be empirically tested.

The second paper, “The Impact of Regulations on Microfinance Industry: A Strategic Perspective”, by Debapratim Purkayastha, Trilochan Tripathy and Biswajit Das, concerns Microfinance Institutions (MFIs). We are aware that MFIs promise poverty alleviation while being sustainable. However, in recent years the idea of microfinance has been questioned. Also, the study of MFIs or their business environment from a strategic management perspective has not been taken up. For instance, empirical evidence suggests that MFIs face a tradeoff between profitability (financial sustainability) and outreach (reaching the poorest customers). Therefore, a study of the ecosystem of MFIs from a strategic perspective would also be of interest to other stakeholders such as donors, investors, banks and government. This paper attempts to approach the issue of regulatory impact on the microfinance industry from a strategic management perspective. The discussion in this paper entails a literature review that shows the importance of the industry and the regulatory effects on a firm; it then looks at some of the tradeoffs faced by MFIs, followed by a summary of literature on regulations of MFIs.

The third paper, “Pursuing Eco-Innovation Within Southeastern European Clusters”, by Jana Hojnik, Mitja Ruzzier and Aleš Lipnik, pertains to Eco-Innovations (EI) and how they benefit the environment. Implementing a strategy of EI leads to the creation of competitive advantage, has positive effects on eco-efficiency, helps expand companies into foreign markets and enhances export performance. Besides, investments in EI also help in improving company reputation and financial performance. This paper analyzes the strategy of EI being organized in eleven clusters belonging to the South Eastern European (SEE) region. Although the study does not try to establish linkages to specific performance variables and EI strategy, it does help build a platform to encourage discussion on this very important area of EI management in clusters. The key results of the study indicate that a majority of the activities regarding EI (awareness-raising, distribution of information, training and initiation of/participation in eco-R&D projects) are positively and statistically correlated to cluster’s primary focus on EI.

The last paper, “A Profile of Malaysian International Small and Medium Enterprises: Mapping Current Performance on National Policies and Strategic Objectives”, by Mohd. Najib Saad and Aida Idris, looks at the process of internationalization of Malaysian companies. In Malaysia, there have been numerous policies, strategies and support programs formulated by the government aimed at fostering the development and internationalization of Small and Medium Enterprises (SMEs). This paper analyzes the Malaysian government’s policies on business internationalization and tries to derive a profile of its international SMEs, with the aim of evaluating the effectiveness of these policies in developing firm competitiveness in international markets. The findings reveal that Malaysian SMEs are still at their early phase of involvement in international business with a low representation in international markets and low sales and profits derived from internationalization, despite numerous policies, strategies and programs supporting their internationalization development. This suggests that the present policies and strategies concerning SMEs’ internationalization require urgent reviews and revisions to better suit their needs in the ever changing global environment. The policy makers are also advised to consider the relevance of various regulations which hamper the growth of SMEs at the international level.

-- Venu Gopal Rao
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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