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The IUP Journal of Management Research


August' 06
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The Balanced Scorecard: An Indian Perspective
Public Sector Players in Non-life Insurance: Will They Survive?
Workplace Literacy: An Empirical Study
Economic Value-added: An Appropriate Performance Measure in the Indian Automobile Industry
Untapped Potential of Technical People in the Entertainment Industry
Definition, Identification and Classification of Stakeholders: Literature Review
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The Balanced Scorecard: An Indian Perspective

-- Roopali Batra

With the passage of time, new inventions, innovations and improvements emerge, overcoming the drawbacks of the old systems. In the present era of liberalization, globalization and privatization, the business environments, financial markets, financial instruments and products have changed drastically. The structural changes and emerging trends associated with the new open regime, have rendered the traditional performance measures like ROI, Residual Income, EVA, etc, which concentrate only on financial performance (ignoring the nonfinancial aspect), ineffective. The drawbacks associated with such traditional measures have led to the emergence of a new innovative tool of performance managementThe Balanced Scorecard (BSC), which was first developed at Analog Devices Inc., a mid-sized semiconductor company, during 1986-92 and was later popularized by Robert S Kaplan and David P Norton as an Integrated Performance Management System for turning strategy into action, combining both financial and nonfinancial performance measures. However, till now, very few people in the corporate world actually know how to implement this strategic tool of performance management. It has been applied successfully only in a very few companies, in a very limited manner, and, that too, mostly outside India. The paper aims at gaining an insight into the concept of BSC, studying its superiority over other traditional performance measures like ROI, EVA, etc., and its successful implementation in a few reputed Indian companies. It throws light on Indian companies like Philips Electronics, TISCO and Tata Motors, which have successfully implemented the balanced scorecard.

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Public Sector Players in Non-life Insurance: Will They Survive?

-- Raghbir Singh and Arunesh Garg

The Indian insurance market was thrown open to private players in the year 1999. The liberalized Indian insurance market has seen the entry of a number of private non-life insurance players. Private players have been able to capture a significant market share in the non-life insurance market. It is firmly believed that ultimately, most of the non-life insurance market will be taken over by private sector players, and public sector players will have to face a tough time. The leader in non-life insurance in the private sector is ICICI Lombard, which in 2004-05, had underwritten a premium of Rs. 873.87 cr. None of the private sector players, except ICICI Lombard and Bajaj Allianz, has been able to cross a figure of Rs. 500 cr. Prior to liberalization, the contribution of public sector players in the growth of non-life insurance sector was very less. But, after the liberalization of insurance sector, the growth rate per annum has increased gradually. Hence, the declining market share of public sector players should not be taken as an erosion of their business levels. Public sector companies have to leverage upon their strengths to give a tough fight to the private sector players.

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Workplace Literacy: An Empirical Study

-- N Rajagopal and George Koshy

Workplace literacy refers to those basic and generic skills that all employees need at work, which include reading, writing, speaking, math problem-solving, etc. A more conceptual framework was given by the International Adult Literacy survey (IALS, 1998), which defines three distinct types of literacyprose, document and quantitative literacy. A good knowledge on these definitely improves the work efficiency of the employees and thereby, leads to organizational development. This study, which aims to find empirical evidence on basic workplace skills, was conducted among the employees of VST Tillers Tractors Ltd, Bangalore, with a sample of about 60 employees.

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Economic Value-added: An Appropriate Performance Measure in the Indian Automobile Industry

-- Ali M Ghanbari and Narges Sarlak

Maximizing shareholders' value is fast becoming the new corporate standard in India. Economic Value-added (EVA) is an appropriate performance measure which evaluates the manner in which managerial actions affect shareholders' value. EVA is a tool for identifying whether the management of the company has created wealth or destroyed it. This study empirically reviews the trend of EVA of Indian automobile companies. The results indicate that there is a significant increasing trend in EVA during the period of study and the firms in the automobile industry are moving towards the improvement of their firms' value.

Article Price : Rs.50

Untapped Potential of Technical People in the Entertainment Industry

-- Tarang Vaish

Entertainment never had it so big in India. The dynamics of the entertainment market have changed due to an increase in the disposable incomes, and less time to spare. As television grows in size and stature, so do production houses. Any growing industry is an avenue to generate employment. Is this true for the high skill-oriented film and television industry? This paper makes an attempt to determine whether an exponential increase in revenue leads to an increase in employment opportunities.

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Definition, Identification and Classification of Stakeholders: Literature Review

-- Shashank J Shah and A Sudhir Bhaskar

The scams and scandals across the globe and the deteriorating moral standards within business organizations have highlighted the need for a change in approach towards the very purpose of business. Keeping this in mind, there is a need to identify a comprehensive and holistic approach to corporate management which brings benefits and ensures welfare of all the concerned constituents. This was led to the emergence of the concept, `Stakeholder Management', which is comprehensive, and has a multidisciplinary, analytical applicability and multidimensional approach. It has as much relevance in the social sectors as it has in the corporate sectors. This paper is based on a preliminary literature review done in the area of Corporate Stakeholder Management and makes an attempt to highlight three major aspects relating to this concept. It highlights the various definitions and terminologies associated with this concept; gives the criteria for identification of important organizational stakeholders and highlights the different classifications of organizational stakeholders as proposed by a number of researchers and scholars. At the end of the study, certain gaps which exist in the existing literature as regards certain areas wherein further research work can be undertaken, have been mentioned.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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