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Focus

Banks, being financial intermediaries, essentially intermediate between the opposing liquidity needs of depositors and borrowers. In the process, they function with an embedded mismatch between highly liquid liabilities on the one side and less-liquid and long-term assets on the other side of their balance sheets. Over and above this balance sheet conflict, they also stand exposed to a wide array of risks, such as market risk, transformation risk, credit risk, liquidity risk, forex risk, legal risk, operation risk and reputational risk. The ongoing process of `globalization' has only further accentuated these risks.

Nevertheless, risk per se is not bad. Indeed, without risk there is no return. So, what matters most for banks is not avoiding risks but taking risks prudently and managing them diligently. Effective management of risk is a must, particularly for banks which operate with highly leveraged balance sheets. Otherwise, risks can rattle banks and even throw them out of business in no time. And, along with it, the depositors too would be put to terrific trauma, besides disrupting the very financial system of a country. Hence the banks need to adopt sophisticated risk management systems. It is in this context that the concept of `Asset Liability Management' (ALM)the art of manipulating a bank balance sheet and income statement to achieve the desired goal of growth, liquidity, profitability, and service to the communityhas entered the banking system as a risk-management tool.

However, ALM, in the Indian context, is still at a nascent stage. Against this backdrop, the authors, Suman Chakraborty and Subhalaxmi Mohapatra, of the first paper, "An Empirical Study of Asset Liability Management Approach by Indian Banks", have undertaken a study on the implementation of ALM in Indian banks with a specific focus on the correlation between assets and liabilities of the Indian banks in terms of understanding the nature and strengths, determining the components of assets, defining the variance in liability and vice versa, and the impact of ownership on ALM practices in banks by taking a sample comprising nationalized, private, and foreign banks and using statistical tools such as multivariate statistical technique and canonical correlation. Their findings revealed that ownership and structure of the banks had a significant bearing on ALM practices. Most of the Indian banks, unlike foreign banks, are found to be liability-driven banks. The private banks are however found to be highly aggressive in using short-term funds for long-term investments in their pursuit of profits. Amongst Indian banks, State Bank of India and its associates have shown the best asset-liability maturity pattern.

It is commonly perceived that the conventional `credit market' should undergo a major change in favor of innovative organizational approach to meet the challenges posed by the twin problems of "non-viability and poor recovery performance" of present day rural credit institutions, if Indian banks are to cater to the credit needs of small farmers, agricultural laborers and people living in the margins of the urban society. As a result, microcredit has made an entry into the Indian banking system. These loans are essentially small in nature, with no collateral and are meant for income generation through market-based self-employment. They are mostly disbursed upon formation of borrower groups, both among the rural and urban poor; disbursements to such groups are routed through NGOs, and each member of the group is used as a lever for recovering the loan from the other group member. Microcredit loans, though essentially meant for self-employment projects, are sometimes used by the borrowers for consumption as well.

That aside, there is an argument that microcredit is still not reaching the poorest of the poor. One of the reasons for such poor penetration of microfinance could be lack of basic marketing information about these "bottom of the pyramid" customers by the credit institutions. Against this backdrop, the authors of the second paper, Dave Webb, Nunik Kristiani and Doina Olaru, "Investigating the Key Criteria for Micro Loan Provider Selection: The Case of the Poor in Kedungjati, Indonesia", have attempted to identify the "what and how the marketing and the non-marketing stimuli of the micro loan product affect the ML provider choice" in Indonesia. The study revealed that "the reputation of micro loan provider must be high in the minds of BOP customer" for a BOP customer to opt for his services. Commonsense dictates that this finding equally holds good for any microfinance provider of any country.

In the next paper, "Cost-Benefit Analysis of Commercial Banks in the Global Age: Strategies for Fund Management", the authors, R K Uppal and Rimpi Kaur, have undertaken a cost-benefit analysis of funds mobilized as deposits and loans and found that public sector and private banks are the "beneficiary of mobilized funds through borrowings", as it is found to be half the cost of deposit mobilization. Similarly, their returns on investments are found to be higher than returns from loan portfolio. Based on their study, the authors have also suggested strategies for better management of funds.

The next paper, "Data Envelopment Analysis of State and District Cooperative Banks in India: Exploratory Results", by N Ganesan, assesses the relative efficiency of 30 state cooperative banks and 20 district central cooperative banks from all over the country, using DAE technique and presents the findings.

In the next paper, "Repayment and Overdues Determinants of Agricultural Credit: Some Results for Commercial and Cooperative Banks", the authors, S Gandhimathi and S Vanitha, have made an attempt to identify the factors which discriminate bank borrowers into defaulters and non-defaulters, and using logistic regression analysis have assessed the probability of farmers turning wilful and non-wilful defaulters and presented their findings.

The authors, Evangelia K Blery, Stamatina Mitsi, Mirsini-Anna Perdiki, Eleni Rouva and Katerina Finitsi, of the next paper, "Customer Retention in the Greek Banking Industry: Some Survey Evidence", have assessed the influence of service quality on customer loyalty in the Greek banking industry and presented their findings, which incidentally are in line with the literature.

The authors, Roopam Kothari and Narendra Sharma, of the next paper, "Banks' Stock Performance During 2007-2008: Some Evidences", have assessed the weekly performance of banking stocks vis-à-vis S&P CNX Nifty during July 1, 2007 to June 30, 2008 and presented some interesting and curious findings.

The authors, A Ramachandran and N Kavitha, of the last paper, "Profitability of Indian Scheduled Commercial Banks: A Case Analysis", have made an attempt to identify the factors that have a high influence on the profitability of banks, adopting step-wise multiple regression analysis, and based on their findings recommend diligent monitoring and controlling mechanism of certain vital `ratios' for ensuring profitability.

-- GRK Murty
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Bank Management